TINA ATUHAIRE2024-10-212024-10-212024-09-04https://hdl.handle.net/20.500.12311/1947Effective communication is a cornerstone of academic success, and university students' ability to interact with one another is crucial for fostering a collaborative and productive learning environment. This study investigates the role of X in enhancing communication among university students, with a specific focus on the theoretical underpinnings of gratification theory. By employing a mixed-methods approach, this research explores how X influences students' communication patterns, satisfaction, and overall academic experience. Gratification theory, which posits that individuals engage in communication to fulfill their social and psychological needs, serves as the theoretical framework for this study. The research design involves a survey of 200 university students, complemented by in-depth interviews with 20 participants. The findings suggest that X significantly enhances communication among university students by increasing their sense of community, reducing feelings of loneliness, and promoting a sense of belonging. The results of this study have important implications for university administrators, educators, and policymakers seeking to create an environment that fosters effective communication and collaboration among students. The findings highlight the potential of X as a tool for promoting student engagement, improving academic outcomes, and enhancing the overall university experience. This research contributes to the existing body of literature on communication and technology, providing insights into the role of X in facilitating meaningful interactions among university students.enTHE ROLE OF X IN ENHANCING COMMUNICATION AMONG UNIVERSITY STUDENTS. A CASE STUDY OF STUDENTS AT UGANDA CHRISTIAN UNIVERSITY, MAIN CAMPUS MUKONO.