2024-10-252024-10-252024-09-20https://hdl.handle.net/20.500.12311/2005This study investigates the effect of traditional architectural design elements such as bamboo houses, cottage-style buildings, grass-thatched huts, log cabins, and adobe architecture on guest satisfaction in hotels. With the increasing tendency of cultural tourism, hotels are embracing traditional building designs to build up guests’ cultural experiences. However, the impact of these designs on guest satisfaction remains unexplored. This study desires to fill this knowledge gap by scrutinizing how traditional building designs influence guests’ perceptions of comfort, aesthetics and overall satisfaction. Qualitative method will be employed in the study; thus, interviews will be conducted with hotel guests and managers. The findings will contribute to the development of culturally sensitive hotel designs hence enhancing guest satisfaction and loyalty.enThesis