Joyce Kobusinge2024-05-292024-05-292024-05-29https://hdl.handle.net/20.500.12311/1507The study investigated the opportunities of coffee tourism in the development of the tourism industry in Uganda but specifically Mukono district. Emphasis was put on analyzing these opportunities for the growth and development the tourism sector, engaging both the tourists, coffee farmers, baristas and government bodies responsible for tourism in Mukono district. The study used a case study research design where quantitative approach of data collection and analysis was adopted. Data was collected from tourists, farmers, baristas and some few government officials in Mukono district who were selected using random and purposive sampling techniques and data was collected using a closed-ended questionnaire. The study found out that coffee tourism in Mukono is yet just to be discovered as many farmers have not delved into it with much seriousness hence there is need for the UTB to organize training programs so as to brand coffee tourism as a tourism product which can fetch more than enough tourists. More so Mukono as a district need to adopt social media marketing as a tool to communicate and brand itself for example using Facebook, Twitter, Whatsapp and YouTube as the main social media platforms to market their products & services. It was concluded that Mukono has a lot of potential for the operation and exercise of coffee tourism. The study recommends that the government and UTB should collaborate with coffee farmers in Mukono to promote and develop coffee tourism in the region.enDissertation