SEERA BRIDGET2024-10-152024-10-152024-09-02https://hdl.handle.net/20.500.12311/1856ABSTRACT This research report was undertaken to examine the effect of social media on the lifestyle of adolescents in Wanale division; the study was carried out using three objectives namely; to find out the relationship between television programs and substance abuse among adolescents in Wanale division, to examine the influence of WhatsApp usage on the education retention of adolescents in Wanale division, to investigate the role of radio programs on the lifestyle of adolescents in Wanale division. The researcher used a sample size of 63 respondents and used questionnaires to collect data and later the data was analyzed using the statistical package for social sciences (SPSS). Results of the first objective showed that there is a positive relationship between television programs and substance abuse among adolescents in Wanale division. Supported by the following responses; 30% strongly agreed, 24% Agreed to the statement that television programs that portray substance use as normal behavior can lead adolescents to view it as an acceptable or even desirable activity; 33% strongly agreed, 29% agreed to the statement that adolescents may imitate behaviors they see on TV, including substance use, especially if the characters they admire are involved. Results of the second objective revealed that WhatsApp usage has a significant effect on education retention of adolescents in Wanale division. Supported by the following responses; 35% strongly agreed, 21% Agreed to the statement that frequent WhatsApp use can distract adolescents from studying and reduce their focus, negatively impacting their educational retention, 33% strongly agreed, 47% Agreed to the statement that excessive time spent on WhatsApp may lead to less time allocated for studying and homework, affecting learning outcomes, Results of the third objective showed that radio programs have a significant effect on lifestyle of adolescents in Wanale division. 22% strongly agreed, 29% strongly agreed to the statement that exposure to radio content can impact adolescents' perceptions of social norms and behaviors, affecting their lifestyle and decision-making. There is need to incorporate engaging and age-appropriate content that resonates with young viewers. Programs should feature relatable characters and storylines that accurately depict the risks and consequences of substance abuse, using real-life scenarios and testimonials to convey the message. Collaborating with experts in adolescent psychology, substance abuse prevention, and youth advocates can ensure the content is both informative and empathetic.enThesis