Masawi Sharon2024-10-252024-10-252024-09-27https://hdl.handle.net/20.500.12311/2004This research is to investigate the most effective social media marketing strategy used in promoting tourism destinations,the role of social media marketing in promoting tourism destinations and the most used social media platformenSocial media marketing and it's role in promoting tourism destinationsSocial media marketing and it's role in promoting tourism destinations in EntebbeThesis