Jeniffer Nantaba2026-06-172026-06-172026-04-29https://hdl.handle.net/20.500.12311/3346UndergraduateThis paper was dedicated to the factors determining the demand for mobile money loans among university students, with a specific focus on Makerere University in Kampala, Uganda. The rapid expansion of mobile money services in Uganda has significantly enhanced financial inclusion, particularly among young people. However, despite increased accessibility to digital credit through platforms such as MTN MoMo and Airtel Money, concerns regarding over indebtedness, high borrowing costs, and limited financial literacy persist among university students. A quantitative study was carried out using questionnaires. Primary data was collected through questionnaires on 63 respondents that revealed a moderate level of demand for mobile money loans (mean = 3.36), largely driven by convenience and the need to meet urgent financial needs. Loan affordability recorded a relatively higher mean (3.57), indicating that while students perceive mobile money loans as somewhat affordable, concerns about high interest rates, transaction charges, short repayment periods, and penalties persist. Regulatory factors also showed a moderate influence (mean = 3.40), with taxes discouraging borrowing while consumer protection policies increased trust in mobile lending platforms. Digital financial literacy recorded the lowest mean (3.16), highlighting a significant knowledge gap among students, particularly in understanding interest calculations and repayment schedules. This study concludes that the factors determining the demand for mobile money loans, like loan affordability, regulatory factors, and digital financial literacy, play an important role in influencing the demand for these loans by university studentsenDissertation