UCU Scholar
Welcome to the Uganda Christian University Scholar
It aims to collect, preserve and showcase the intellectual output of undergraduate students of UCU. This growing collection of research includes dissertations, Extended Essays, Past Exam Papers, Research Reports, and more.
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Recent Submissions
Dissertation
(Uganda Christian University, 2026-02-24) Rukundo Lorraine Queen
This study investigates how effective communication has impacted the public relations performance of Uganda Christian University (UCU), Mukono. Effective communication is central to reputation management, stakeholder engagement and institutional credibility, functions that are at the core of university public relations. Drawing on theoretical perspectives such as the Two-Way Symmetrical model and Excellence Theory, the research examines the communication strategies employed by UCU’s Public Relations Office,
evaluates how these strategies affect image and stakeholder relations, identifies barriers to communication effectiveness and proposes practical measures for improvement. The study follows a mixed-methods approach guided by a descriptive design.
Primary data were collected from the PRO, administrators, lecturers and students using structured interviews and questionnaires. Secondary sources included institutional communication materials and prior scholarly works relevant to communication and PR in higher education. Key findings indicate that clarity, timeliness, feedback mechanisms and channel integration significantly influence PR performance. Nevertheless, constraints such as limited resources, inconsistent messaging across departments, and optimal
use of digital platforms reduce communication effectiveness. The research concludes that strengthening two-way communication, investing in digital competencies, codifying communication protocols and institutionalizing feedback mechanisms will improve PR performance at UCU. Recommendations are offered to guide university management and the Public Relations Office toward a more strategic, participatory, and technology enabled communication practice. Keywords: Effective communication, public relations, stakeholder
engagement, institutional reputation, Uganda Christian University.
EXAMINING THE ROLE OF UGANDA CHRISTIAN UNIVERSITY FOCUS TELEVISION ON EMPOWERING FEMALE STUDENT LEADERS
(Uganda Christian University, 2026-04-03) Felista Nshakimana
This research focused on the effect of UCU Focus TV on the empowerment of female student leaders at Uganda Christian University, Mukono. The study sought to determine the extent to which the television station affects the empowerment process, the problems encountered, and the potential recommendations for improvement. The results showed that UCU Focus TV is a platform that gives female students a voice to share their opinions and experiences in leadership.
The programs that have been aired have boosted the confidence and participation of women in the university community. The problems that were encountered include lack of airtime, gender biases, and insufficient media skills. The study recommends that UCU Focus TV should produce more balanced and educational programs for the empowerment of female students.
THE INFLUENCE OF SOCIAL MEDIA CONTENT ON GENDER STEREOTYPES AMONG UNIVERSITY STUDENTS: A CASE STUDY OF UGANDA CHRISTIAN UNIVERSITY STUDENTS
(Uganda Christian University, 2026-02-27) GIFT NANGONDE KALIKULALI
ABSTRACT
This study explored the influence of social media content on gender stereotypes among university students, focusing on first-year students in the School of Journalism, Media and Communication at Uganda Christian University (UCU). The research aimed to examine how social media shapes students’ perceptions of gender roles, identify challenges that hinder the reduction of gender stereotypes, and propose recommendations for using social media to promote gender equality. The study employed a qualitative research approach, using structured and unstructured questionnaires and interviews. From a class of 27 students, a purposive sample of six participants was selected to provide in‑depth insights relevant to the study objectives.
Findings revealed that social media has a notable impact on students’ understanding of gender roles. While certain content reinforces traditional stereotypes, other content challenges these norms and promotes equality. Students also expressed that different forms of social media content influence individuals in varied ways depending on personal exposure and interpretation. Challenges identified included persistent gender stereotypes in online spaces, cultural expectations, and the lack of diverse representation.
The study concludes that although social media possesses strong potential to support positive change, its full influence in challenging gender stereotypes requires deliberate effort. It recommends the creation and promotion of content that highlights diverse gender roles, strengthens awareness, and encourages balanced narratives to support an inclusive and stereotype‑free media environment for students.
THE IMPACT OF HUMAN RESOURCE PRACTICES ON EMPLOYEE PERFORMANCE AT ROYAL VAN ZANTEN, MUKONO
(Uganda Christian University, 2026-04-09) Sarah Acheng
This research dissertation describes an elaborate study intended on investigating the
significant impact of Human Resource (HR) practices on employee performance in the
dynamic environment of the modern organizational structures. The correspondence of the HR
functions and the indicators of the staff performance can be considered as one of the pillars to
the organizational excellence and the maintenance of a competitive advantage.
Although the current academic research has confirmed the general relationship between HR
practices and increased employee performance, there is an urgent necessity to further
examine the particular Hr practices, such as recruitment and selection, employee
development, performance appraisal, and reward systems, and their direct effects on the main
performance indicators, such as productivity, quality of work, and employee engagement.
The main aim of the research is the rigorous analysis of a complex issue on the relationship
between HR practices and employee performance. To fulfill this objective, the mixed method
research design will be used where quantitative surveys to a well-selected sample of
employees will be used and qualitative interviews with Human Resource managers carried
out. Such a two-facet strategy does not only help in the thorough analysis of statistics but also
helps in the in-depth insights of the contextual factors and employee perceptions that
permeate such critical relationships.
The expected outcomes of this study will provide meaningful information which will be of
tremendous importance to the academic and the practical world of human resource
management. This research will provide viable recommendations to companies with the
desire to maximize their human resource practices, by determining the exact HR practices
that can best improve employee performance. In addition, the findings will be beneficial to
the overall academic literature by offering empirical data that will change the theoretical
frameworks of HR management and organizational behaviour in their current form.
ASSESING CHILD ABUSE IN KISOJO ARCHDEACONRY,MITYANA DIOCESE
(Uganda Christian University, 2026-03-02) Nabaasa Livingstone
The study aimed at assessing child abuse in Kisojo Archdeaconry, Mityana Diocese. It specifically focused on; identifying the forms of child abuse prevalent in Kisojo Archdeaconry, exploring how Christian parenting can be used to prevent the prevalence of child abuse in Kisojo Archdeaconry, and examining what the strategies the Church can adopt to end child abuse in Kisojo Archdeaconry, Mityana Diocese. This study was conducted using an explanatory sequential design where a mixed method research approach (both quantitative and qualitative) was used. During the data gathering process, both purposive and simple random sample techniques were applied, along with questionnaires and interviews. A sample size of 100 respondents who are registered Christians of
Kisojo Archdeaconry and 10 key informants who are clergy, police and local leaders from Kisojo Archdeaconry, Mityana Diocese were used in the study. The findings revealed that child abuse in Kisojo Archdeaconry is a significant concern, with
physical punishment, emotional abuse, child labor, neglect, sexual and verbal abuse being widely acknowledged. Although Christian parenting is recognized as a vital tool in preventing abuse promoting love, patience, and discipline; it is challenged by cultural practices, ignorance of biblical principles, and poverty. The Church is viewed as a central and trusted institution capable of combating child abuse through regular sensitization, enhanced counseling services, Christian parenting teachings, and active collaboration with local authorities and civic leaders to promote child protection. Lastly, the study recommended that the Church in Kisojo Archdeaconry actively combat child abuse through regular community sensitization, provision of counseling and pastoral care, collaboration with local authorities for effective case handling, integration of Christian parenting education into discipleship programs, and prophetic advocacy against harmful cultural norms that justify abuse. These faith-based interventions are seen as vital for transforming parenting
practices and promoting child protection within the community.
IMPACT OF WORKPLACE CONFLICT MANAGEMENT STRATEGIES ON EMPLOYEE PRODUCTIVITY; A CASE STUDY OF NTAKE BAKERY LTD
(Uganda Christian University, 2026-04-07) Naturinda Bridget
This study investigated the Impact of Workplace Conflict Management Strategies on
Employee Productivity at Ntake Bakery Ltd, Jinja. The research was guided by three
specific objectives: to investigate the forms of conflict management strategies used, to
examine the performance levels of employees, and to suggest possible solutions to
minimize workplace conflicts. A descriptive cross-sectional design was employed, utilizing
a mixed-methods approach. Quantitative data was collected from 43 employees via
structured questionnaires, while qualitative insights were gathered through interviews. Data
was analyzed using descriptive statistics (frequencies, percentages, means, and standard
deviations).
The findings revealed that collaboration (Mean=3.88) and mediation (Mean=3.63) were the
most prevalent and positively perceived conflict management strategies, whereas avoidance
(Mean=2.98) was identified as ineffective. Employee productivity was reported to be high
(Overall Mean=3.88), strongly linked to a peaceful work environment (Mean=4.09), clear
instructions, and regular feedback. Employees strongly recommended conflict resolution
training (Mean=3.98), regular team meetings, and neutral mediation as key solutions to
minimize disputes.
The study concluded that constructive conflict management strategies directly enhance
productivity by fostering a harmonious and communicative workplace. It is recommended
that management institutionalize collaborative platforms, invest in formal conflict
resolution training, and establish clear mediation protocols to sustain and improve
employee performance. This research contributes to the body of knowledge on conflict
management within Ugandan SMEs and provides practical interventions for organizational development
BUILDING INTELLECTUAL HUMILITY AMONG EMPLOYEES IN DR. OBOTE COLLEGE SCHOOL
(Uganda Christian University, 2026-03-27) Joyce Apio
The study aimed at exploring building intellectual humility among employees in Dr. Obote College
School. It specifically focused on: providing a justification for intellectual humility among
employees, examining the awareness and exhibition of intellectual humility among employees,
and exploring the mechanisms for fostering intellectual humility among employees in Dr. Obote
College School.
This research study used the constructivist version of a grounded theory approach to explore ways
through which intellectual humility can be built among employees at Dr. Obote College School.
Participants were selected by purposive sampling from among administrators, teachers, and nonteaching staff until data saturation was achieved. Data were collected through semi-structured
interviews, while analysis, concurrently done with data collection, involved coding, memoing,
constant comparison, and theoretical sampling to generate a substantive model. Quality standards
are guaranteed through measures of credibility, transferability, dependability, and confirmability,
while ethical considerations, such as informed consent, confidentiality, and voluntary
participation, are strictly upheld.
The research findings indicated that intellectual humility at Dr. Obote College School promotes
staff performance, teamwork, decision-making, and professional relationships, although
awareness of the concept is generally low among junior and non-teaching staff. The employees
showed that humility through assist-searching for, comments reception, and admiration for others;
that is cultivated by way of the school through conferences, open-door management, mentorship,
professional improvement, inclusive decision-making, and a deferential lifestyle that values
reflection. The respondents also emphasized that education in based codecs can be necessary,
alongside more potent mechanisms for giving and receiving remarks, popularity mechanisms, and
embedding humility into school values for the total institutionalization of humble practices.
Finally, the study recommends that developing intellectual humility at Dr. Obote college college
be finished via based workshops in capability constructing, more potent mechanisms for remarks,
increasing mentorship packages, consultative selection-making, and embedding humility into the
center values of the college and its structures for reputation so that you can nurture self-focus,
collaboration, non-stop studying, and a tradition of mutual respect.
EFFECTS OF TEENAGE MOTHERHOOD ON PSYCHOLOGICAL WELLBEING: A CASE OF TEENAGE MOTHERS IN KAKINGA SUBCOUNTY, BUNYANGABU DISTRICT
(Uganda Christian University, 2026-03-30) Mary Matsiko
Teenage motherhood remains a significant public health and social concern, particularly in
developing countries where teenage girls often experience early pregnancy and childbearing.
This study examined the effects of teenage motherhood on the psychological wellbeing of
teenage mothers in Kakinga Sub-County, Bunyangabu District, Uganda.
The study adopted a mixed-methods cross-sectional research design combining both
quantitative and qualitative approaches. Data were collected from fifty teenage mothers
through structured questionnaires, while additional insights were obtained through key
informant interviews and focus group discussions involving health workers, community
leaders, and social workers. Quantitative data were analyzed using descriptive statistics such
as frequencies and percentages, while qualitative data were analyzed through thematic
analysis.
The findings revealed that a significant proportion of teenage mothers experience
psychological distress manifested through stress, anxiety, sadness, and reduced self-esteem.
Financial hardship, school dropout, parenting stress, and community stigma emerged as the
major challenges affecting their emotional wellbeing. Despite these challenges, family support
and religious engagement were identified as key coping mechanisms that help teenage
mothers manage emotional stress.
The study concludes that teenage motherhood significantly affects the psychological
wellbeing of adolescent mothers due to limited social-support and psychosocial support
services. The study therefore recommends strengthening community-based counseling
services, expanding adolescent-friendly mental health programs, promoting educational
reintegration for teenage mothers, and enhancing community sensitization initiatives to reduce
stigma
AN EXPLORATORY STUDY OF HOW ALCOHOL USE INFLUENCES HIV-RISK BEHAVIORS AMONG THE YOUTH IN SLUM AREAS OF NAKAWA DIVISION.
(Uganda Christian University, 2025-04-09) LOURINE WINNIEFRED ADYERO
This exploratory study examines the influence of alcohol use on HIV-risk behaviors among youth (aged 15–24) in the slum areas of Nakawa Division, Kampala, Uganda. Despite Uganda’s progress in reducing HIV prevalence, youth in urban slums remain disproportionately affected, with alcohol use identified as a key factor intensifying risky sexual behaviors. The study employs a qualitative design, utilizing in-depth interviews with 27 youth to explore their perceptions, social contexts, and environmental factors shaping alcohol consumption and HIV-related risks. Findings reveal that alcohol use diminishes risk perception, increases engagement in unprotected sex and multiple partnerships, and is reinforced by peer pressure, gender norms, and economic hardship. Barriers to HIV prevention, such as limited access to condoms and stigma, further compound vulnerabilities.
The study highlights the need for targeted interventions addressing the socio-cultural and structural drivers of alcohol-related HIV risks, including community-based education, improved access to prevention services, and poverty-alleviation programs. Grounded in the Social Ecological Model and Theory of Planned Behavior, the research underscores the interplay of individual, social, and environmental factors in shaping youth behaviors. Recommendations include integrating alcohol harm reduction into HIV prevention strategies and fostering multi-sectoral collaboration. The study contributes to literature on urban health disparities and informs policy and social work practice aimed at mitigating HIV transmission among vulnerable youth populations.
Effect of Internal Control Systems and Financial Performance of Microfinance Institutions in Uganda
(Uganda Christian University, 2026-03-12) Denis Odradria
The study examined the effect of internal control system and financial performance of Microfinance institutions in Uganda, Nile Microfinance being the Case study. The objectives of the study were: To assess the effect of control activities on financial performance of Nile Microfinance (U) ltd. To examine the effect of risk assessment on financial performance of Nile Microfinance (U) Ltd. To assess the effect of control environment on financial performance of Nile Microfinance (U) Ltd. A cross sectional survey design was adopted using the quantitative method. The study population will be 36 consist of. The sample size is 33. Simple random sampling technique will be used to select the Nile Microfinance institutions top management workers while purposive sampling was be used to select the cashiers and loan officers. Data was collected using questionnaire survey. Data analysis involved use of descriptive analysis. The major findings were that the effect of control environment on financial performance, the effect of risk assessment on financial performance and the effect of control activities on financial performance. Control environment including separation of duties lead to low chances of engaging in fraudulent behaviors by employees. Through effective risk assessment, the financial institution can understand the potential impact of these risks and prioritize their resources to manage them appropriately. Control activities play a critical role in ensuring the accuracy and reliability of financial statements. The researcher concludes that there is a significant positive relationship between internal control systems and the financial performance of Microfinance financial institutions in Uganda. To enhance the effects of the internal control system on finance performance of Nile Microfinance (U) Ltd, enhance monitoring mechanisms; strengthen the credit risk management and; regular review and consistent updates on loan portfolio
The Impact of Financial Planning on Financial Performance of Smes. A Case Study of Coca Cola Beverages, Namanve
(Uganda Christian University, 2026-04-01) Sharif Ssewanyana
This study sought to investigate the impact of financial planning on the financial performance of Small and Medium Enterprises (SMEs), using Coca-Cola Beverages based in the Namanve Industrial Area as the focal point of the study. This was informed by the following objectives:examining the impact of budgeting practices on financial performance, evaluating the impact of cash flow management on financial performance, and examining the impact of financial planning on financial performance. Financial performance was evaluated using parameters such as profitability, liquidity, and solvency, while financial planning was evaluated using parameters such as budgeting, cash flow management, and capital expenditure planning. A descriptive and correlational research design was employed to establish the link between financial planning and financial performance. A population of 120 employees from various departments, including accounting, finance, marketing, and administration, was targeted. A sample of 70 respondents was established using Krejcie and Morgan’s sampling table. Stratified random sampling and simple random sampling methods were employed to ensure proper representation of respondents from various departments. Both primary and secondary data collection methods were employed. Under primary data, structured questionnaires were used as a means of collecting data. Secondary data was obtained from various records and relevant documents. Descriptive statistics, including frequency, percentage, means, and standard deviation, were employed to analyze the obtained data with the aid of Statistical Package for Social Sciences (SPSS). The results indicated that effective budgeting enhances financial performance by improving cost control, resource allocation, and profitability. Moreover, the study established that effective cash flow management is critical in ensuring that organizations are able to meet their financial obligations. Finally, the study established that financial planning has a strong positive relationship with financial performance, thus showing that organizations that employ effective financial planning are more likely to attain financial stability and success. The study concludes that financial planning is a critical strategy that can improve financial performance in SMEs. Effective budgeting, cash flow management, and financial decision making can improve efficiency and sustainability of organizations. Therefore, this study recommends that SMEs should improve their financial planning by employing effective budgeting techniques, cash flow management, and financial management skills to improve theirbusiness performance.
Rewards and Employee Retention in Local Government Acase Study of Mukono District Local Government
(Uganda Christian University, 2026-03-09) Mercy Winnie Kedi
The research investigated the potential role of human resource management rewards in promoting employee retention in the local government of Uganda, particularly in Mukono District. The research had three objectives. To investigate the nature of rewards provided to employees in Mukono District local government, to investigate the current status of employee retention in Mukono district local government. to investigate the relationship between employee rewards and employee retention in Mukono district Local Government, Uganda. The research used a qualitative research approach and targeted 25 respondents using purposive and simple random sampling methods. The research used the employee checklist and group discussion methods to gather data, which was then analyzed using content analysis to analyze the qualitative data. The research results showed that the rewards dimension has a significant positive relationship between employee retention in Mukono District Local Government. retention in Kisoro District Local Government. To solve this problem, the researcher recommends that the district should create better rewards for employees and a salary structure that allocates money for employee rewards. Promotion should be fair and dependent on effective performance by employees. Additionally, the researcher recommends that the district should always provide opportunities for staff training and development for better performance and retention.
The Role of Budgeting in Achieving Organizational Financial Goals: A Case Study at Transcultural Psychosocial Organization (TPO) Uganda
(Uganda Christian University, 2026-04-01) Esther Gabriella Kirabo
This study sought to investigate the role of budgeting in the achievement of financial goals in an organization. This research used Transcultural Psychosocial Organization (TPO) Uganda as the case study. This research was motivated by the financial challenges being experienced by non governmental organizations (NGOs) in Uganda. These challenges are donor dependency, stringent rules and regulations, and demands for accountability and transparency. This research used a case study design involving quantitative and qualitative aspects. The researcher used structured questionnaires to sample 52 respondents from management staff, finance officers, and departmental coordinators. This research also used secondary sources of data from financial and audit reports. The researcher used descriptive statistics to analyze the collected data. The results of this research showed that TPO Uganda uses structured budgeting approaches in budget preparation and budgetary control. This research also showed that budgeting and financial goal attainment have a positive relationship. This is because budgeting improves the efficiency of resources, reduces costs, and enhances financial accountability and sustainability. This research concludes that budgeting is an important financial management technique for NGOs.
Assessing the Effect of Occupational Health and Safety Practices on Employee Performance at Snaptec (U) Limited
(Uganda Christian University, 2026-03-25) Noella Mwebaza
This research investigates the critical effect of occupational health and safety practices on employee performance within Uganda’s construction sector, specifically focusing on Snaptec (U) Limited in the central region of Uganda. The construction industry is essential for socio-economic development but remains one of the most hazardous sectors globally and locally, often characterized by low compliance with safety regulations like the Ugandan Occupational Safety and Health Act of 2006. Grounded in Herzberg’s two-factor theory, the study categorizes OHS practices as fundamental “hygiene factors” that are necessary to prevent job dissatisfaction and support high productivity. The research specifically evaluates three OHS variables: the implementation of safety policies and procedures, the provision of personal
protective equipment (PPE), and the effectiveness of safety training and awareness programs. Using a mixed methods approach with a case study design, data was gathered from a diverse sample of 29 participants, including project managers and casual laborers, through structured questionnaires and in-depth interviews. The findings demonstrate that proactive safety
management significantly enhances employee morale, commitment, and job satisfaction while reducing absenteeism and project delays. However, the study also identifies significant implementation gaps, such as inconsistent PPE supplies and inadequate safety drills, which hinder optimal performance. The dissertation concludes that strategic investment in OHS is not
merely a regulatory requirement but a vital driver for organizational competitiveness and worker well-being. It recommends that construction firms in Uganda prioritise robust safety cultures and that policymakers strengthen enforcement mechanisms to ensure a safer and more
Mobile Money Services and Financial Inclusion in Nakisunga Sub-county, Mukono District
(Uganda Christian University, 2026-04-01) Joseph Otile
The purpose of the study was to assess the impact of mobile money services on financial inclusion among rural households in Nakisunga Sub-County, Mukono District. The study was guided by the following objectives to examine the effect of mobile money transfer on financial inclusion in Nakisunga Sub-County, Mukono District,to examine effect of mobile money credit on financial inclusion indicators in Nakisunga Sub-County and to assess the effect of mobile money.The study employed a mixed-methods research design with a predominant quantitative approach complemented by qualitative insights. The quantitative component used a cross-sectional survey to collect data at one point in time, while the qualitative one deposits on financial inclusion in Nakisunga Sub-County.The study revealed that the three mobile money service dimensions together explained 58.4% of the variance in financial inclusion (R² = .584, F = 58.512, p < .001). All three predictors were significant, confirming that mobile money services are major drivers of financial inclusion in Nakisunga Sub-County. It was concluded that mobile money transfers have a significant and positive effect on the financial inclusion of people in Nakisunga Sub-County. This service has changed the face of money transfers in rural areas, as people are able to receive money quickly from their family members who are working in urban areas, access government money conveniently, and buy farm inputs on time. This study concludes that mobile money deposits have a significant positive effect on financial inclusion in Nakisunga Sub-County. The convenience of accessing one’s savings at anytime, the ability to save for certain purposes like buying farm inputs, and the availability of saved resources in emergency cases are highly valued among the respondents. Mobile money has helped in saving money for the population with limited alternatives. However, the depth of savings is limited in many ways. The study recommended that the Mobile operators should invest in innovative solutions to resolve the liquidity challenges facing the agents in the rural areas. This can be achieved through the provision of mobile cash vans that will be sent to the rural areas on scheduled days, just like the mobile bank branches.
The Effects of Imposed Business Relocation on Service Delivery at Uganda Christian University, Mukono
(Uganda Christian University, 2026-03-31) Babra Aleto
The research design of this study was based on the convergent parallel mixed design. The quantitative data were collected from the respondents through the use of structured questionnaires, whereas the qualitative data were collected from the targeted business owners through the interview method. The quantitative data were analyzed using the descriptive statistical method, including frequencies, percentages, means, and standard deviations, from the total sample of the study, which comprised respondents. The research study was prompted by the concern that the physical expansion of the university and the relocation of the vendors from the campus could influence the provision of services at the university, especially to the students and the staff at the Uganda Christian University located in Mukono. The findings indicated that imposed relocation had a moderate negative influence on the accessibility of the services, mainly in terms of increased levels of inconvenience and time spent traveling. Businesses experienced temporary operational disruptions during the period of transition, including the reduction of customer flow and workflow adaptation. Customer satisfaction was also negatively impacted moderately following the imposed relocation, mainly due to the reduction in levels of convenience and communication rather than the quality of the services provided. Although adaptation strategies were put in place, the services were still not at the levels of convenience before the relocation at the time of the study. The study concludes that imposed business relocation has a moderate influence on the delivery of services at Uganda Christian University. The study also recommends that planning for relocation, communication systems, strategic positioning of vendors, and support mechanisms should be put in place to ensure the smooth delivery of services during the time of expansion.
The Impact of Social Media Marketing Strategies on Consumer Awareness at Gofan Safaris and Travel Africa
(Uganda Christian University, 2026-03-25) Nice Nasaasira
In this research paper, we explored how the use of social media marketing strategies and how they impact consumer awareness at Gofan Safaris and Travel Africa. This study was driven by the increasing relevance of online platforms in shaping the marketing of tourism products and consumer behavior, as well as the dilemma of low awareness levels among consumers despite providing various safari and travel products in the East African region. The primary aim of the research was to define the correlation between social media marketing practices and consumer awareness. Particularly, the research has tested the customer awareness in tourism, evaluated the social media marketing Tactics employed by the business, and found out their impacts on
customer awareness. The research design used was cross-sectional, using both qualitative and quantitative methods. A sample of 60 respondents was used to gather data on marketing staff, customer service staff, tour guides, and active clients through questionnaires and interviews. Quantitative data analysis was conducted through descriptive statistics and regression analysis, whereas qualitative responses were analyzed in a thematic manner.
The results were that social media marketing tactics that included regular updating of content, communication through interactions, advertising promotions, and tourism content that appealed to sightseeing were of great value in increasing the consumer awareness of services offered by
the company. The research developed a favorable connection between social media marketing practices and consumer awareness, and the insights show that successful digital interactions enhance the brand recognition, awareness of tourism packages, and interest. The research found that properly designed and regularly followed social media marketing programs are important in enhancing consumer awareness within tourism industry. It advised the company to reinforce its content strategy, engagement with customers, performance monitoring with data analytics, and target social media advertising in order to become more competitive and visible in the tourism market.
The Effect of Tax Knowledge and Awareness on Tax Compliance Among Small and Medium Enterprises: A Case Study of Seeta Town, Uganda
(Uganda Christian University, 2026-03-31) Rhoda Ruth Nagitta
Small and medium-sized enterprises (SMEs) are crucial for Uganda’s economic development, especially in employment, income, and business growth. However, SMEs’ level of tax compliance is still low, which is a challenge for Uganda’s government
revenue collection. This study aimed to investigate the impact of tax knowledge and awareness on SMEs’ tax compliance in Uganda, with specific reference to SMEs operating in Seeta Town, Mukono District, Uganda. This study was informed by three
objectives: to examine the level of tax knowledge and awareness among SME operators, to examine the relationship that exists between tax knowledge and tax compliance among SMEs, and to examine the impact of Uganda Revenue Authority’s taxpayer
education on tax compliance among SMEs. This study was conducted using a mixed research approach whereby qualitative and quantitative methods of research were used. The study was targeting 50 SMEs who were selected using a convenience sampling
approach due to the absence of a list of SMEs operating in Uganda. Quantitative data was analyzed using descriptive statistics, correlation, and regression analysis, while qualitative data was analyzed thematically. The findings revealed that the majority of
the SME operators had moderate knowledge and awareness of taxes, while a strong positive relationship was established between tax knowledge and tax compliance behavior, which implies that SMEs that have good knowledge of tax laws, obligations,
and procedures are likely to comply with the law. Furthermore, the taxpayer education programs by the URA had a positive impact on improving tax compliance by enhancing the knowledge of the regulations, record-keeping, and formalization of businesses. The
conclusion of this study is that improving the knowledge and awareness of taxes is crucial for improving tax compliance among SMEs, while the recommendation of this study is that the URA should enhance taxpayer education programs, expand taxpayer
education to the semi-urban areas, and simplify the procedures to encourage compliance, which will greatly improve revenue mobilization in Uganda.
Justice and Employee Engagement a Case of Nile Breweries Uganda
(Uganda Christian University, 2026-03-16) Rebecca Ajolo
The study was carried out to investigate the relationship between organizational justice and employee engagement in Nile Breweries Uganda. The specific objectives of the study were to examine the level of employee engagement, examine the perception of employees on organizational justice, and finally determine the relationship between employee engagement and organizational justice. A descriptive correlational study was used to answer the study objectives, which was based on the quantitative study design. The study was carried out among 172 employees of Nile Breweries Uganda, who responded to structured questionnaires on employee engagement and perception of organizational justice. The data was analyzed using SPSS Version 26 software. Basically, the employees are super committed and engaged, scoring high marks in the study. In addition, the study found that employees perceived organizational justice to be high, with a mean of 3.85. Moreover, interactional justice was the highest, which showed that communication was essential in enhancing employee engagement. The study concluded that organizational justice was essential in enhancing employee engagement, which was further confirmed by the strong positive relationship between employee engagement and organizational justice, which was significant at 0.01, with a Pearson’s r of 0.635. In addition, regression analysis showed that interactional justice was the strongest predictor of employee engagement, with a regression coefficient of 0.311.
Key Words: Organizational Justice, Employee Engagement, Fairness, Nile Breweries Uganda.
Covid-19 and Public Expenditure in Uganda: A Case of Ministry of Finance, Planning and Economic Development
(Uganda Christian University, 2026-04-02) Romano Stanely Tego
The study examined the impact of COVID-19 on public expenditure in Uganda: a case of the Ministry of Finance, Planning and Economic Development (MoFPED). It specifically focused on;establishing the influence of health crisis severity on public expenditure in Uganda, determining the effect of economic disruptions on public expenditure in Uganda, and examining the influence of government response measures on public expenditure in Uganda.The study was carried out using a cross sectional survey research design where both quantitative and qualitative research approaches were also used. The data was collected using questionnaires and interviews during the data collection, both purposive and simple random sampling methods were used. A sample size of 133 respondents who are the lower-level employees plus 10 top management of MoFPED was used in the study. The study findings revealed that COVID-19 had a significant positive impact on public expenditure in Uganda, particularly within the Ministry of Finance, Planning and Economic Development. The severity of the health crisis increased health sector funding and required budget reallocations (r = 0.535**, p < 0.01), while economic disruptions such as reduced revenue and trade declines prompted higher spending on stimulus and social protection programs (r = 0.672**,p < 0.01). Additionally, government response measures including lockdowns, emergency interventions, and sector-specific support further elevated public expenditure and influenced budget allocation priorities (r = 0.572**, p < 0.01). Lastly, the study recommended the need for MoFPED to strengthen health crisis contingency planning, enhance fiscal flexibility and adaptive budgeting, promote targeted and well-coordinated government interventions, deepen collaboration with development partners and international financial institutions, and institutionalize robust monitoring and evaluation systems to ensure transparency, accountability, and efficient public expenditure management during future emergencies.