Browsing by Author "Achen Grace Tracy"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Supplier Relationship Management Influence On The Performance Of An Organization
    (Uganda Christian University, 2024-09-12) Achen Grace Tracy
    ABSTRACT The study examined the supplier relationship management influence on the performance of an organization: A case study of Crown Beverages Limited. The study was guided by objectives which included; the specific supplier relationship management practices used by Crown Beverages, the relationship between supplier relationship management SRM and company performance at Crown Beverages Limited, how supplier involvement affects organizational performance of Crown Beverages. The study was carried out using a case study research design. The data were collected using questionnaire and during the data collection, purposive sampling method was used. A sample size of 52, as only 50 respondents were able to respond. Crown Beverages Limited (Pepsi) was used in the case study. The findings suggest that robust SRM practices significantly enhance operational efficiency, reduce costs and improve product quality, leading to higher customer satisfaction and competitive advantage. The research concludes that Crown Beverages Limited’s strategic approach to SRM, including rigorous supplier selection, collaborative integration, and performance monitoring, has a substantial positive impact on its operational performance. Finally, the study recommends that establishing strong communication channels, scheduling regular meetings with suppliers to discuss performance, challenges and improvements. This fosters transparency and strengthens relationships.