Browsing by Author "Dalian Ayesigwa"

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    Influence of Youth Engagement Strategies on Insurance Uptake Among Young People in Uganda Case Study Mukono District Local Government
    (Uganda Christian University, 2026-04-15) Dalian Ayesigwa
    This study examined the influence of youth engagement strategies on insurance uptake among young people in Uganda, using Mukono District Local Government as a case study. It was prompted by low insurance penetration among youth despite their vulnerability to financial shocks and the growing use of digital and social media by insurers. The study assessed digital platforms and mobile applications, social media marketing, and financial literacy programs in enhancing youth awareness and uptake of insurance. Data were collected from 103 respondents using quantitative and qualitative methods and analyzed using descriptive statistics and Pearson correlation. Results showed a strong positive correlation between youth engagement strategies and insurance uptake at r = 0.733, p = 0.012. Socio-demographic findings revealed that 24.27% of respondents were aged 28-37 years, while 23.30% were 48-57 years. Males made up 54.37% and females 45.63% of the sample, indicating higher male participation. On employment, 47.57% were employed, 38.83% were students, and 13.60% were unemployed. On digital platforms, 64.1% agreed they use mobile apps to manage finances regularly with a mean of 3.81, and 67.9% preferred mobile apps to learn about financial services. Social media findings showed 63.1% used it as their primary source of insurance information, and 67.9% trusted insurance information shared on social media. Financial literacy programs improved understanding of insurance for 67.9% of respondents with a mean of 3.76, and 51.4% said the programs encouraged them to consider buying insurance