Browsing by Author "Divine Wabasa"

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    CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE IN THE COMMERCIAL BANKING INDUSTRY IN UGANDA: A CASE STUDY OF UNITED BANK FOR AFRICA UGANDA LIMITED.
    (Uganda Christian University, 2024-10-08) Divine Wabasa
    The research study aimed at studying corporate social responsibility and financial performance in the commercial banking industry in Uganda. The study was carried out on United Bank for Africa Uganda Limited. The study had three objectives namely, to establish the effect of ethical activities on the financial performance of commercial banks, to establish the effect of economic activities on the financial performance of commercial banks and to establish the relationship between philanthropic activities and financial performance of commercial banks. The corporate social responsibilty of the bank was measured using Carroll’s CSR pyramid and financial performance constituted of loan volume, liquidity, and profitability. The research adopted a cross-sectional descriptive design, utilizing both correlation and regression analyses to examine the relationship between corporate social responsibility (CSR) and financial performance. The study focused on three branches of United Bank for Africa: Headquarters, Forest Mall Branch, and Ntinda Branch. A total population of 35 employees was targeted, with a sample size of 32 respondents determined using Krejcie & Morgan (1970). Data collection involved both primary gathered via online questionnaires and supplemented by interviews, and secondary sources were gotten online. The collected data were analysed using SPSS software, employing descriptive statistics, correlation, and regression analyses to interpret the findings. The study found that ethical CSR activities, have a weak and statistically insignificant impact on the financial performance of commercial banks in Uganda. Economic CSR activities showed a positive but insignificant effect on financial performance. In contrast, philanthropic activities, had a significant and positive impact on financial performance. The study concluded that ethical CSR activities, have no significant direct impact on the financial performance of commercial banks, though they are essential for maintaining customer trust. Economic CSR activities, also showed no immediate financial impact. Philanthropic activities, however, had a significant positive effect on financial performance. The study recommends that banks continue focusing on ethical CSR for long-term stability, invest in economic CSR as a strategic move for future growth, and increase philanthropic activities to boost financial performance.