Browsing by Author "Saulyn Faith"

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    Exploring the Impact of Green Packaging on Environmental Sustainability
    (Uganda Christian University, 2024-09-09) Saulyn Faith
    Green packaging can help an industry reduce its overall impact on the environment. This abstract considers the effect of green packaging strategies on environmental sustainability by way of three objectives: first, assessment of the strategy of packaging, second, analysis of consumer perceptions; and third, life cycle impacts. Green packaging strategies are measured by the degree of adoption and effectiveness of ecofriendly materials such as biodegradable polymers and recycled paper. Strategies of green packaging will avoid multiplication of carbon footprint or depletion of any resource through any production process. Basically, consumer perception and attitude to green packaging issues are very powerful drivers of market dynamics and consumer behaviour (Brown & Green, 2019; White, 2020). Consumers are increasingly concerned about sustainable packaging, and this affects brand loyalty and, subsequently, purchasing decisions. Lastly, Johnson et al., in 2018, and Lee & Lee, in 2021, estimated the environmental impacts of sustainable packaging compared with traditional alternatives by using life cycle assessment. LCAs describe how much energy is used, how much GHG is emitted, and how much waste is generated along the cycle of packaging. This abstract summarizes the findings to make a case for the transformative potential of green packaging in the achievement of environmental sustainability goals. The stakeholders may make use of empirical evidence to lead innovation, policy formulation, and consumer education in pursuit of a sustainable paradigm in packaging that would ensure a balance between economic viability and ecological stewardship.