Browsing by Author "Shanita Nabulya"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    The Impact of Destination Image on Tourists Sastifaction. A Case Study of Murchison Falls National Park.
    (Uganda Christian University, 2023-09-18) Shanita Nabulya
    This study mainly focused on examining the impact of destination image tourist's satisfaction. In the study, the researcher identified that there was a gap in understanding how destination image influences tourists' satisfaction. The knowledge gap on the impact of destination image on tourist satisfaction in Uganda is significant due to ineffective resource allocation, competitive disadvantage, tourism sustainability, tourist experience enhancement, economic implications, and policy formulation (Otsuka et. al., 2023). The study was mainly carried out in Murchison Falls National Park-Masindi District. This study was guided by the following specific research objectives such as examine the indicators of tourist satisfaction, examine the factors of destination image, establish the effect of destination image on tourist satisfaction. From the study, the findings revealed a strong correlation between the destination image and tourist satisfaction.