Impulse buying behavior and management of personal finances: a case study of Uganda Christian University students
| dc.contributor.author | Sheila Adoch | |
| dc.date.accessioned | 2026-06-15T12:11:53Z | |
| dc.date.available | 2026-06-15T12:11:53Z | |
| dc.date.issued | 2026-04-24 | |
| dc.description | Undergraduate | |
| dc.description.abstract | The research investigated how students at Uganda Christian University exhibit impulse buying behavior and their ability to handle financial matters according to their self-reported financial practices. The study was guided by four objectives; To examine the influence of emotional triggers on management of personal finances, to assess the impact of peer influence on management of personal finances, to establish the effect of advertising on management of personal finances, to determine the impact of social media on management of personal finances. The research employed a quantitative research method through its implementation of a descriptive research design. Primary data were collected through a structured questionnaire which were administered to 67 students who represented different students of the BBA class. The researcher used descriptive statistics which included frequencies, percentages, means and standard deviations to analyze the data. The researcher also used correlation and regression analysis as the inferential statistical method for examining how impulse buying behavior relates with management of personal finances. The research provides more knowledge on the purchasing behavior of students at the university while putting emphasis on the need to increase financial awareness among young adults. The findings of this research can guide academic institutions, policy makers, and educators in introducing financial literacy programs that improve the financial management skills of students and bring about more responsible spending practices | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12311/3334 | |
| dc.language.iso | en | |
| dc.publisher | Uganda Christian University | |
| dc.title | Impulse buying behavior and management of personal finances: a case study of Uganda Christian University students | |
| dc.type | Dissertation |