The evolution of music journalism in Uganda
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Date
2026-06-02
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Uganda Christian University
Abstract
This study explores how music journalism has evolved over the years in Uganda’s Kampala, from the oral traditions, to the radio era and currently the digital and social media eras. In this study music journalism is defined as the systematic reviewing, analyzing, and critiquing of music and the music industry, rather than mere entertainment reporting or publicity. The study mainly focuses on Kampala as the main center of music and its production. The study is guided by theories like agenda setting, cultural studies and hegemony, political economy of the media, and public sphere theories. These theories explain how technology, language, media ownership, regulation and advertising pressure influence the practice and independence of music journalism in Uganda. In the study, music journalists are also viewed as people that shape public taste, the reputations of artists and debates around culture, morality and politics. A qualitative research approach is used based on historical analysis and views from selected newspapers, radio stations, television programs, and digital platforms based in Kampala. Although music journalism in Uganda has expanded across different platforms, a lot of its coverage prioritizes promotion, gossip and commercial interests rather than objective, fair and independent criticism. The digital media has also created many opportunities for various criticisms and voices from different people. The study does not only provide academic knowledge but also gives more insights which are useful to researchers, journalism educators, media practitioners and policymakers seeking to strengthen the professional standards.
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Undergraduate