Bachelor of Procurement and Logistics Management-MUC

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https://hdl.handle.net/20.500.12311/1476

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Browsing Bachelor of Procurement and Logistics Management-MUC by Author "KANENE MARY"

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    SUPPLY CHAIN DIGITALIZATION AND CUSTOMER RESPONSIVENESS IN MANUFACTURING INDUSTRIES: A CASE OF TEXTILE INDUSTRY JINJA (U) LTD
    (2024-08-30) KANENE MARY
    ABSTRACT This research report was undertaken to investigate on supply chain digitalization and customer responsiveness in manufacturing industries. It was guided by three objectives; to assess the effect of technological advancement on customer responsiveness of textile industry Jinja (U) Ltd ,to analyze the effect of risk management on customer responsiveness of textile industry Jinja (U) Ltd, to determine the effect of collaborative partnerships on customer responsiveness of textile industry Jinja (U) Ltd. This research used a sample size of 36 respondents, questionnaires were used to collect data which was later analyzed using the statistical package for social sciences. Results of the first objective shows that technological advancement have a significant effect on customer responsiveness of textile industry Jinja (U) Ltd by 9.8%, Results of the second objective reveals that risk management affects customer responsiveness of textile industry Jinja (U) Ltd by 7.5% while results of the third objective show that collaborative partnerships affects customer responsiveness of textile industry Jinja (U) Ltd by 2.4%. It can be concluded that technological advancement have a significant effect on customer responsiveness of textile industry Jinja (U) Ltd, followed by risk management and lastly collaborative partnerships. The management of textile industry Jinja (U) Ltd should optimize existing digital tools and communication channels to better serve customers. Businesses can use customer relationship management (CRM) systems to maintain accurate and up-to-date records of customer interactions, preferences, and feedback, enabling more personalized service.