School of Journalism, Media and Communication

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Browsing School of Journalism, Media and Communication by Author "HANDEHE SHEENA NADINE"

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    EXPLORING THE INFLUENCE OF NEW MEDIA ON COMMUNICATION AT UNEB, ADDRESSING MISINFORMATION AND CONFIDENTIALITY IN THE DIGITAL ERA IN UGANDA.
    (UGANDA CHRISTIAN UNIVERSITY, 2024-09-25) HANDEHE SHEENA NADINE
    The coming of new media has changed communication dynamics in organizations around the world, not excluding educational institutions. The present dissertation focuses on finding out how new media is affecting communication at the Uganda National Examinations Board, with a focus on the challenges and opportunities presented by misinformation and the requirement for confidentiality in the digital age in Uganda. The study takes a qualitative approach using interviews in particular to elaborate on how digital platforms such as social media and portals have revolutionized both internal and external communication processes at UNEB. This will point out changes in information accuracy, confidentiality and operational efficiency and effectiveness. The findings are intended to offer practical insights to UNEB and institutions of similar standing in Uganda to fashion out a watertight approach for tapping benefits from the new media while warding off its pitfalls, so that the integrity and reliability of information provision in the digital age may be ensured.