School of Journalism, Media and Communication

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The Computer Misuse (Amendment) Act 2022: Impact on Digital Journalism Practices: A Case Study of Uganda Christian University
(Uganda Christian University, 0024-09-10) Ronald Ocweo
This study Assesses the Impact of the Computer Misuse (Amendment Act) 2022 on the practice of digital journalism a case study of Uganda Christian University. This study seeks to establish the loopholes within the Computer Misuse (Amendment Act) 2022 which are liable for exploitation by narrow interest groups, it further addresses how these loopholes have hindered the advancement of digital journalism and how the loopholes found can be bridged. The study employs qualitative methods, including questionnaires, and content analysis, to assess the impact of the Computer Misuse (Amendment Act) 2022 on digital journalism practices. This study contributes to the existing literature on digital journalism by establishing their channels or mode of operation in the digital world, it further elaborates in-depth on the origins and provisions of the Computer Misuse (Amendment Act) 2022. Using a theoretical framework based on Authoritative theory, the study assesses how the Act is a tool for the suppression of digital press freedom in their quest to collect, gather, produce, and share content online. It also highlights the significance of media freedom in a bid for nation-building, accountability, and having an informed society.
THE IMPACT OF MEDIA ON CULTURE: ACASE STUDY OF SALT TELEVISION IN RUBAGA DIVISION KAMPALA DISTRICT
(Uganda Christian University, 2024) Nassozi Hudah
This study examined “the effects of media on culture using Salt TV as a case study located in Kampala City's Rubaga Division.” Thirteen parishes were included in the study: Busega, Lubaga, Lugala, Namirembe, Kasubi, Kawala, Mutundwe, Nateete, Ndeeba, Kabowa, Najjanankumbi, Lungujja, and Kawala. Through an analysis of media consumption trends, cultural transformations, and interpersonal relationships among parishioners, the study sought to determine the ways in which Salt TV affected regional cultural dynamics. Surveys, interviews, and content analysis were used in the data collection process to get information from locals and media sources. Significant cultural effects linked to Salt TV were found, including modifications to social norms, community involvement, and cultural behaviors. The study emphasized how media plays a significant role in forming cultural identity and promoting social cohesiveness in Rubaga. The study found that Salt TV had both beneficial and detrimental effects on Rubaga Division's cultural fabric. The enhancement of regional customs and the creation of a forum for cross-cultural communication and expression were two positive effects. On the other hand, detrimental outcomes like cultural homogenization and the possible deterioration of traditional values were observed. These results highlight the intricate connection between culture and media, pointing to the necessity of a reasonable approach to media regulation and consumption in order to protect cultural heritage while embracing modernity.
Sexual Violence Faced by Female Journalits in the Media Houses of Uganda
(Uganda Christian University, 2024-08-01) Shammah Mukuza
Northeastern University [2013] in the United States describes sexual violence as the non-welcome sexual advances, requests for sexual favors, verbal or physical conduct of a sexual nature. And in Greece the laws state that sexual violence is a form of unwanted verbal, non-verbal and physical conduct of any sexual nature happening with the purpose of violating a person’s dignity and in addition creating a hostile, degrading and humiliating space. [Fasting et al, 214]. In Uganda, the Employment Regulation [2012] states that sexual violence as a direct request to an employee for sexual togetherness. Sexual contact and any other form of sexual activity that involves express promise of preferential, threat of detrimental treatment in employment and threat about the present or future employment status. This kind of practice according to the regulation can mean the use of language, it does not matter if it is spoken, of a sexual nature such as unnecessary verbal advances, sexual comments, jokes of a sexual nature, offensive obscene and flirtation expressions that are pointed directly to an individual. Sometimes it the use of visual content of a sexual nature for example sexually displayed pictures, sexually written material and gestures. Sexual violence of female journalists in the media houses can be taken as a gender study and this is so because in period of the World War II, media studies were put into four major areas, the communicator, message, medium and receiver. Now since this study deals with the sender or communicator it qualifies to be under the media studies. It is great to note that scholars in the past decided to put more attention to studying the message, medium, receiver and effect giving less attention to the communicator yet an effect on any of the four in the communication chain may actually affect the final message.
The Impact of X (Formerly Twitter) on the Social Well-Being of University Students
(Uganda Christian University, 2024-08-01) Hannah Blessed Padde
This research study explores the relationship between the use of X (formerly Twitter) and the social well-being of university students. This study made use of a qualitative research study and in-depth open-ended interviews with six university students who frequently use X and revealed that students used X to seek and consume information, social interaction and self-expression. The data collected was analyzed using a thematic analysis to identify patterns in how students use X, reasons they use X and the positive and negative impacts X has had on their social well-being. This study’s findings are relevant in understanding the crucial dynamics for developing the necessary strategies to overcome the negative impact of social media platforms and make the best use of them by maximizing the benefits.
Assessing the Impact of Instagram on Mental Health Disorders Among Youth After COVID 19
(Uganda Christian University, 2024-08-05) Peace Elizabeth Makawa
This dissertation examines the impact of Instagram on mental health disorders among the youth in Kampala District in the post-COVID-19 era. The study incorporates a thorough literature review, drawing from previous research on the subject, and establishes a theoretical framework to outline the research objectives. Utilizing a mixed-methods approach, the research integrates both quantitative and qualitative methods to gather comprehensive data. Data collection involved conducting surveys and in-depth interviews with youth to understand their interactions with Instagram as a social media platform. The research also includes valuable insights from medical professionals gathered through interviews conducted at three medical facilities in Kampala: Mulago Referral Hospital, Naguru Hospital, and Kairos Hospital. These facilities have treated cases relevant to the study, providing critical perspectives on the issue. The analysis of the collected data is presented in various forms, including pie charts and tables, which illustrate the statistical findings. The qualitative data offers a deeper understanding of the personal experiences and perceptions of the youth regarding Instagram's influence on their mental health. The dissertation concludes with a comprehensive discussion of the findings, highlighting the significant impact of Instagram on mental health disorders among the youth in Kampala District. Based on the results, recommendations are provided to address these issues and suggest potential interventions for improving mental health outcomes in this demographic.
Evolving Narratives in Western Films Portraying Africa: An Analysis of Black Panther (2018)
(Uganda Christian University, 2024-08-05) Erina Margaret Nansimbi
Africa has for a long time been misrepresented in western films. The depictions of the continent and its people have always been characterized by old stereotypes and unfounded myths. This study explored the presence of such narratives in the culture defining movie, Black Panther. The purpose of this study was to analyse the portrayal of Africa in Black Panther and to determine whether the depiction of Africa in the movie challenges existing narratives about the continent. The study used Black Panther as a case study and used a tabulated list of myths/stereotypes found to exist in various forms of media portraying Africa as the framework to determine whether the plot, theme and structure of Black Panther uphold or challenge those old narratives. The study concludes that Black Panther as case study shows a steady change in the narrative around Africa with recommendations for future studies to delve deeper into ways to increase good representation.
The Role of Political Radio Talk Shows in Promoting Democracy and Freedom Rights in Uganda. A Case Study the Role of Rukiiko Radio Talk Show on 89.5 Voice of Kigezi in Promoting Democracy and Freedom Rights in Kabale District.
(Uganda Christian University, 2024-08-07) Joshua Niwaha
Abstract: This research investigates the role of political radio talk shows in promoting democracy and freedom rights within Uganda, focusing on a case study of the Rukiiko Radio Talk Show on 89.5 Voice of Kigezi in Kabale District. As Uganda's media landscape grapples with issues of censorship and political control, the study explores how local radio talk shows, particularly Rukiiko, contribute to democratic discourse and the protection of freedom rights. By analyzing listener engagement, content themes, and the impact on local political awareness and activism, this research aims to elucidate the ways in which such talk shows foster democratic participation and promote human rights at the grassroots level. Through a combination of qualitative interviews, content analysis, and audience surveys, the study assesses the effectiveness of Rukiiko in providing a platform for political debate, public accountability, and civic engagement in a context where traditional media freedoms are often restricted. The findings offer insights into the role of community radio in strengthening democratic values and advocating for freedom rights in a challenging political environment.
Ethical Challenges of Using X to University Students
(Uganda Christian University, 2024-08-14) Christine Mugalu Nakato
The study examined the ethical challenges that university students face while using X. in this case, Uganda Christian University was used as the case study. The study specifically looked at students at university that use X. The study used a case study and interviews for finding. The research shows the ethical challenges university students face when using X, the impact if using X and othe social media platforms and also some if the solutions to the challenges. The study enhances that univesity students should be careful with what they post on there social media platforms. In this case, this can help to protect there privacy and many other things. And this will help in creating job opportunities for the students and improve there communication levels.In the same case,according to the study it is seen that violent and pornographic content is now allowed on X. And students are hence advised to block this content from appearing on there social media platforms and also they can go ahead and also report such content. This will hence reduce on the ethical challenges that students face while using X and other social media platforms.
Examining Media’s Role in Curbing Environmental Issues in Uganda: A Case Study of Mukono Municipality
(Uganda Christian University, 2024-08-15) Petite Kiconco
This study examines the role of the Ugandan media in addressing the country’s pressing environmental challenges and promoting sustainable development, focusing on Mukono Municipality as a case study. This research intends to examine the extent and quality of environmental coverage in Ugandan media. It will evaluate the effectiveness of environmental reporting and identify important challenges and opportunities that the media faces in communicating environmental issues effectively. The study will look into how often, prominently, and diversely various stakeholder perspectives are represented in environmental reporting by both national and local media in Mukono. Also, it will explore the media's role in influencing policymaking and its impact on public awareness and collaboration among stakeholders regarding environmental protection in the area. The results of this study will provide useful insight for policymakers and environmentalists, governance agencies, as well as civil society organizations dealing with the conservation of the environment and Sustainable development in Uganda. The following section considers in detail the relationship between media, environmental governance, and sustainable development in rapidly urbanizing regions of developing countries.
Examining the Impact of Instagram on Male Youth Self-Esteem in Uganda. A Case Study of Uganda Christian University Students
(Uganda Christian University, 2024-08-15) Glory Payesu Chimwemwe
This study investigates the impact of Instagram on the self-esteem of young men with a focus on the specific forms of content consumed and their effects on the self-esteem. Instagram, as a platform based on visual content, promotes exposure to different luxurious displays of lifestyles in terms of video reels and images. This continuous exposure encourages comparison among its users. This research explores the different categories of Instagram content and how each of them affect self-esteem of young male youth. By using qualitative research methods such as interviews, questionnaires, the study examines the effects of the different forms of content on the self-perception of young males. The findings aim to contribute to a broader understanding of how social media, Instagram, plays a role in shaping the perception of young males in this digital era.
Examining the Ethical Use of Artificial Intelligence by Journalists. A Case Study of the Standard, UCU
(Uganda Christian University, 2024-08-16) Aldrine Adson Aine
This study examines the ethical use of Artificial Intelligence (AI) by journalists at The Standard, the official student newspaper of Uganda Christian University (UCU). The research aims to investigate the current practices and attitudes of journalists regarding AI use in news production, analyze the ethical implications of AI applications in journalism, and explore the need for ethical guidelines to ensure responsible AI use by journalists. The study employs a qualitative case study design, conducting in-depth interviews with six journalists from The Standard. The findings reveal that journalists are using various AI tools, primarily for research and data analysis, but they express concerns about the potential impact of AI on accuracy, reliability, transparency, and accountability in journalism. The journalists emphasize the need for human oversight, fact-checking, and diverse perspectives in the deployment of AI, as well as the development of ethical guidelines and regulations to govern the responsible use of AI in the newsroom. The study's findings contribute to the limited existing research on the ethical use of AI in journalism, particularly within the Ugandan context. The insights gained from this research can inform strategies for promoting responsible AI use, ensuring accountability and transparency in the media, and developing targeted training programs for journalists on ethical AI practices. The study's implications extend beyond the journalism industry, providing valuable insights for the broader discussion on AI ethics and its responsible integration across various sectors.
Unveiling the Ethical Dilemmas of Investigative Journalism: A Case Study of the New Vision Uganda
(Uganda Christian University, 2024-08-22) Pauline Luba
This study explores the ethical dilemmas faced by investigative journalists in Uganda and focuses on the potential harm this reporting can cause to individuals as well as how these ethical challenges are reconciled. Through a case study of the New Vision, a prominent media house in Uganda, this study examines the extent to which journalists risk infringing on privacy of persons as well as causing harm in their pursuit of public interest stories.It investigatives which strategies are used by investigative journalists to mitigate these harms and the justifications they have to balance these ethical dilemmas with the goal of informing the public. Qualitative methods are used in this research including interviews with some of New Vision's prominent investigative journalists, analysis of published stories and a review of general ethical guidelines. The findings reveal the complexities between the responsibilities of investigative journalists and the reality of exposing wrongdoing, highlighting the difficult decisions these journalists must take in navigating ethical dilemmas. This study contributes to an understanding of the difficulties investigative journalist face in carrying out their work, a broader discourse in media ethics, and an overview of the opportunities, challenges, responsibilities and ways to grow investigative journalism in this era.
The Impact of Podcasting on Mental Health Among Youth in Kampala Mainly at Uganda Christian University Main Campus and the Media Challenge Initiative Community
(Uganda Christian University, 2024-08-23) Michael Ainomugisha
This research examined the impact of podcasting on mental health among youth in Kampala, specifically at Uganda Christian University and the Media Challenge Initiative community. The study aimed to address the gap in understanding how mental health podcasts influence the well-being of young listeners. A qualitative research design was employed, utilising interviews and surveys to gather data from podcasters, mental health professionals, and youth participants. The findings revealed that podcasts serve as a valuable resource for mental health support, providing accessible information and fostering community engagement. Participants reported improved mental health awareness and coping strategies as a result of their podcast consumption. The study concluded that podcasting can play a significant role in addressing mental health issues among youth, suggesting that mental health professionals and content creators should collaborate to enhance the effectiveness of these digital platforms in promoting mental well-being.
The Impact of Television on Academic Performance of University Students: A Case of Ucu School of Journalism, Media and Communication
(2024-08-27) Charity James Kide
This research investigates the impact of television on the academic performance of university student. A case of the school of journalism, media and communication, an area of increasing relevance in the digital age where media consumption patterns are rapidly evolving. The study was guided by the research objectives which; examine the role of television in shaping media literacy, analyze how Television viewing influences the development of journalism skills, explore the television viewing habits of journalism students. The theoretical framework used was the uses and gratification theory. This theory was relevant for the study because it will explore the motivations and gratifications university students derive from television viewing and understand how these factors relate to their academic performance. The study employed an in-depth interview guide as a method of data collection. The findings indicate a nuanced relationship between television viewing habits and academic outcomes, revealing the moderate consumption of educational programming can enhance students’ knowledge and critical thinking skills. Recommendations are provided to foster a balanced approached.
EXAMINING THE IMPLICATIONS OF EMERGING TECHNOLOGY ON SOCIETAL CONSUMPTION OF THE MEDIA: A CASE STUDY OF UGANDA CHRISTIAN UNIVERSITY
(UGANDA CHRISTIAN UNIVERSITY, 2024-09-04) Merinah Martha Mbabazi
The media landscape is one of the different aspects of society that have undergone radical transformation as a result of the adoption of emerging technologies. This research project examined the implications of emerging technology on societal consumption of the media, focusing on Uganda Christian University (UCU). The objectives were to identify the emerging technologies applicable to the media scope of UCU, to examine the present media consumption trends and patterns among the teachers and students, and to identify the benefits and challenges of emerging technology in media consumption. The research was based on the Uses and Gratifications Theory (UGT) emphasizing that by choosing the content they want to consume, viewers are active participants of the media. It was conducted using qualitative methods with in-depth interviews as the research technique. The study aims to provide insights into the gradually developing media scope within UCU and contribute to more extensive conversations regarding the way technology influences how people consume media. The study revealed both positive and negative implications of using emerging technologies to consume the media. The research is significant as it provides insightful information about how developing technologies shape media consumption in educational environments.
THE ROLE OF X IN ENHANCING COMMUNICATION AMONG UNIVERSITY STUDENTS. A CASE STUDY OF STUDENTS AT UGANDA CHRISTIAN UNIVERSITY, MAIN CAMPUS MUKONO.
(UGANDA CHRISTIAN UNIVERSITY, 2024-09-04) TINA ATUHAIRE
Effective communication is a cornerstone of academic success, and university students' ability to interact with one another is crucial for fostering a collaborative and productive learning environment. This study investigates the role of X in enhancing communication among university students, with a specific focus on the theoretical underpinnings of gratification theory. By employing a mixed-methods approach, this research explores how X influences students' communication patterns, satisfaction, and overall academic experience. Gratification theory, which posits that individuals engage in communication to fulfill their social and psychological needs, serves as the theoretical framework for this study. The research design involves a survey of 200 university students, complemented by in-depth interviews with 20 participants. The findings suggest that X significantly enhances communication among university students by increasing their sense of community, reducing feelings of loneliness, and promoting a sense of belonging. The results of this study have important implications for university administrators, educators, and policymakers seeking to create an environment that fosters effective communication and collaboration among students. The findings highlight the potential of X as a tool for promoting student engagement, improving academic outcomes, and enhancing the overall university experience. This research contributes to the existing body of literature on communication and technology, providing insights into the role of X in facilitating meaningful interactions among university students.
Examining the Impact of Community Radio on Addressing Inter-ethnic Conflict in Irumu Territory: A Case Study of Radio Rter in Nyankunde DRC
(Uganda Christian University, 2024-09-06) Simbilyabo Nathanael Nobamuzi
With a focus on Radio Tele Evangile et de la Reconciliation (RTER) in Nyankunde, Democratic Republic of the Congo, this study investigates the function of community radio in resolving inter-ethnic conflict in the unstable Irumu region. This study looks at how RTER might help with peacebuilding in the setting of persistent political unrest and ethnic tensions. The research uses qualitative techniques, such as interviews, focus groups, and content analysis, to assess how well RTER can thwart disinformation, encourage civic engagement, and aid in regional development initiatives. By highlighting the unique benefits of community radio in conflict resolution settings and offering strategies to maximize its influence, this study adds to the body of knowledge already available on the subject. The study looks at how RTER affects public discourse and fosters community cohesiveness in a historically contested area using a theoretical framework based on Agenda Setting Theory. It draws attention to the role that media plays in attempts to promote peace and provides information on how community radio might be applied to long-term conflict settlement.
DISSERTATION
(UGANDA CHRISTIAN UNIVERSITY, 2024-09-06) MIRISIO AGNITIOS PETER
This study introduce the topic of the study as the impact of the social media on traditional journalism. The main objective is the study is on the impact of social media on traditional journalism and the specific objectives include Challenges of social media on Traditional Journalism, Solutions to impacts of social media to tradition journalism, examples and sources of social media and traditional journalism. These include both positive and negative impacts as follows. The positive impacts include, efficiency and effectiveness in work, motivates readers to search more about the information provided, it promotes spread of more information among the people and creates quick awareness, spread of information among people On the other side, there are also negative impacts of social media to traditional journalism that is to say, it goes further to show the impact of social media on traditional journalism such as Spread of Misinformation and Fake News, erosion of trust, it has promoted yellow journalism as these don’t sort out the information they spread, it has promoted maliciousness and over exaggeration of the information among people creating chaos. This has been controlled via introduction of access of the news reading through the use of social media, video access of the news through the use of capture of captions created in the news by new vision thus this has increased the news reading. Newspapers have created websites for news reading and accessing of magazines via websites.
A study on the impact of media regulation on political commentary in Ugandan media: A case study of Nation Media Group.
(Uganda Christain University, 2024-09-12) Winter Walter Muganzi
The Role of Print Media in Addressing Mental Health in Uganda: A Case Study of New Vision Newspaper
(Uganda Christian University, 2024-09-14) Lucy Nuwasasira
This study investigated the inadequate coverage of mental health issues in Uganda's print media, focusing specifically on “The New Vision" newspaper. Despite the critical public health challenges posed by high rates of mental health disorders, such as depression, anxiety, and PTSD, the representation of these issues in print media remained limited. The research employed a mixed-methods approach, integrating both quantitative and qualitative methods to provide a comprehensive analysis of media coverage and the barriers faced by journalists. In this study, the purposive sampling method was applied to let readers in the contents of articles of “The New Vision” which were published in April and May 2024 by evaluating how often the mental health story was covered, what language and framing fashions were used etc. Also, semi-structured interviews of about 5-10 important stakeholders including journalist, editors, mental health practitioners, and advocates were undertaken to understand the problems faced in the reporting of mental health more clinically reporting. Quantitative data collected through the use of coding and SPSS for statistical analysis were complemented with qualitative data from interviews which were also analyzed thematically. In these studies, it was established that there were indeed gaps in the understanding of issues from a mental health perspective as the coverage was impacted by cultural stereotypes, inadequately trained journalists from newsrooms, and focusing more on news rather than health stories from the editorial considerations. The research pointed out a lack of sufficient training and resources for the journalists and ways to increase the coverage of mental health issues in print media. The study emphasized that print media is more responsible than any other form of media in changing the attitude of the society and argued on the need to take mental health issues more seriously with regard to implementation of the changes that are being sought. The interview analysis confirmed that print media had opportunities that could be optimally utilized in influencing mental health attitudes in Uganda. Although stigma, pertaining to a lack of access to information or the right type of training still hampered advancement in this area, recognition of the importance of mental health reporting was on the rise. Where such opportunities were exploited through proper training, working with mental health professionals, and carefully reporting on the issues at hand, print media had the potential of changing people’s perceptions towards mental health in Uganda.

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