(Uganda Christian University, 2024-08-15) Glory Payesu Chimwemwe
This study investigates the impact of Instagram on the self-esteem of young men with a focus on the specific forms of content consumed and their effects on the self-esteem. Instagram, as a platform based on visual content, promotes exposure to different luxurious displays of lifestyles in terms of video reels and images. This continuous exposure encourages comparison among its users. This research explores the different categories of Instagram content and how each of them affect self-esteem of young male youth. By using qualitative research methods such as interviews, questionnaires, the study examines the effects of the different forms of content on the self-perception of young males. The findings aim to contribute to a broader understanding of how social media, Instagram, plays a role in shaping the perception of young males in this digital era.