Bachelor of Arts in Journalism and Communication

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    The influence of tikTok on news consumption of young people: a case study of Uganda Christian University students
    (Uganda Christian University, 2026-04-29) Aryane Ninsiima Tumusiime
    Since the 2020 lockdown due to COVID-19, Tiktok has become the number one social media platform and changed the purpose of social media. Apps like Facebook that prioritised conversations with ‘friends’, Instagram that depended on one posting photos for their followers, and YouTube that prided itself in having long form videos have had to adopt the vertical, high tempo 60 second clips. Due to people around the world being locked up at home, they resorted to the app (launched in 2016) to dance to new and old music. It has now advanced to more than just dance trends. People now use it for story times, tutorials on various things, fashion, travel, and even news consumption. It has even become a career path due to the rise of ‘influencers’ who get paid by companies. However, the introduction of payment has led to the high rise of fake news, misinformation, sensationalism and propaganda which all affect journalism. This study uses open ended survey questions to find out whether students of Uganda Christian University use TikTok as a news source, how they interpret the news they get, and if they are not misled by fake news. It also seeks to find out whether journalism and communication students understand that social media apps such as TikTok are taking over from old media and if they are being taught to adopt to new media. For the recommendations, it should be emphasized to current journalism and communication students that social media as a method of disseminating news should be embraced and that by them using it, they can be part of the solution to combat fake news. Key words of the study: Tiktok, news consumption, fake news, Uganda Christian University
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    The impact of micro influencers on consumer purchasing descisions; a case study of university students
    (Uganda Christian University, 2026-02-20) Christine Kisakye Namutebi
    This is research made on finding out the impact of micro influencers on consumer purchasing decisions especially among university students. Using different approaches, the study investigates how credibility, authenticity, social proof, and content strategies influence purchase intention. Data was collected from 93 students and four micro influencers. I found out that credibility and authenticity strongly influence purchase intention, while content strategies such as tutorials and product reviews enhance persuasion.
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    The role of social media influencers in marketing beauty and skin-care products in Uganda
    (Uganda Christian University, 2026-05-15) Laura Nataline Nagaba
    This study examines the role of social media influencers in marketing beauty and skin-care products in Uganda. It explores how influencers on platforms such as Instagram, TikTok, Facebook and X affect consumer awareness, brand perception and purchasing decisions, especially among young people. Using both qualitative and quantitative research methods, the study finds that influencers play a major role in promoting beauty and skin-care products due to their credibility, relatability and strong engagement with followers. However, challenges such as misleading information and unrealistic beauty standards were also identified. The study concludes that influencer marketing is an effective tool for beauty brands in Uganda, but there is a need for transparency, ethical practices and honest product promotion to protect consumers.
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    Examining the influence of radio social and behaviour change campaigns on youth attitudes and behaviour at Uganda Christian University, Mukono
    (Uganda Christian University, 2026-04-24) Emilly Nahabwe
    This study examined the influence of radio-based Social and Behaviour Change Communication (SBCC) messages on university students, with a focus on Uganda Christian University (UCU). Although radio continues to be widely used for behaviour change campaigns in Uganda, changing media consumption patterns among young people raise questions about its relevance and effectiveness for university students. The study adopted a qualitative research approach, using interviews with undergraduate students and communication practitioners involved in radio and SBCC-related work. Data was collected through semi-structured interviews and supported by an audio production that documented participant perspectives. Thematic analysis was used to identify key patterns emerging from the data. The findings revealed that while some students are exposed to radio-based SBCC messages, most do not consider them highly influential in shaping their behaviour. Credibility emerged as a critical factor in determining whether students considered a message believable or worth engaging with. Participants indicated that the source of the message, clarity, and relevance to their lived experiences played a major role in message acceptance. Communication practitioners similarly emphasised credibility as central to effective SBCC. The study concludes that radio-based SBCC messages targeting university students must prioritise credibility, relevance, and audience-centred approaches to remain effective. The findings contribute to discussions on youth communication, media credibility, and the future of radio-based behaviour change campaigns within higher education contexts.
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    The role of social media in promoting social change in rural areas inUganda: a case study of Kinoni sub-county
    (Uganda Christian University, 2026-03-24) Alice Ampumuza
    This study explored the role of social media in catalyzing social change in rural communities, with particular emphasis on Kinoni Sub-county, Kiruhura District, Uganda. Social media have evolved as a crucial instrument for communication, information sharing, and civic engagement in modern times; however, its potential impact in rural areas remains unexplored. The goal of this research study was to determine the level of engagement with social media, its contribution to changing lives in health, education, and community development, challenges affecting rural users, and ways through which its effectiveness could be boosted. A descriptive case study design was adopted, involving 80 respondents comprised of ordinary residents, local leaders, social media activists, teachers, and health workers. Data collection was done through questionnaires, interviews with key informants, and nonparticipant observation. Quantitative data were analyzed using descriptive statistics, while thematic analysis was used on qualitative data. WhatsApp and Facebook were the most used platforms, with 81% and 60%, respectively, especially among the youth and educated residents. Social media have enacted social change by promoting health awareness, increasing access to educational materials, or improving community development issues, such as mobilization at the community level, sharing agricultural information, and community governance. Some of the key challenges that affected the trends in social media usage were internet and smartphone costs, connectivity, lack of digital literacy, misinformation, and unawareness of the potential of social media. The study found that social media is an effective means for advancing social change in rural areas, although its maximum potential is quenched by infrastructural, economic, and knowledge factors. The recommendations included enhancing digital infrastructure, reducing data charges, and raising digital literacies alongside positive social media practice and production by young people in the community. These findings are useful and provide valuable insights for policymakers, development partners, and the education community, and also emphasize the need to capitalize on the "social media" tool for the improvement of awareness, participation, and rural development Keywords: Social media, Social change, Rural development, Digital literacy, Kinoni Sub-county, Uganda.
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    Level of awareness of fake news amongst univerisity students: a case study at Uganda Christian University
    (Uganda Christian University, 2026-04-10) Erinah Gloria Nanyunja
    Digital communication's rapid growth has led to the spread of misinformation, and therefore fake news is getting more and more serious in the academic world. University students, who are mostly depending on the internet for academic, social, and personal information, are the ones who are mostly misled by the content. This research examines the level of awareness of fake news among students of Uganda Christian University (UCU), with a special interest in how knowledgeable students are about the issue, how often they come across fake news, how they respond to it, and the main sources of content they get their information from. A descriptive research design is used in the study employing qualitative methods to provide a thorough understanding of the issue. The data was gathered using structured questionnaires and interviews administered to a representative sample of UCU students from various faculties and different years of study. The initial analysis indicates that a considerable number of students are aware of the fake news concept in general but still have difficulty recognizing credible sources, especially on social media. The results also indicate that students are actually often confronted with fake news, the major sources being WhatsApp, X/Twitter, Facebook, and TikTok. As for the responses, some students share the information and later try to find out if it is true, often because they think it is urgent, or due to peer pressure. The research also points out that social media is the main exposure source, followed by online blogs. This research is a significant addition to the present knowledgeable digital literacy and misinformation area of interest as it points out the existing gaps in the students' verification abilities and awareness levels. The outcome of the investigation underlines the very necessity of the digital literacy programs in the whole university which is going to be directed towards providing the students with the critical evaluation skills that are needed for the proper handling of the online information.
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    The role of sports journalism in promoting youth participation and development in Uganda sports: a case study of Uganda Christian university (UCU)
    (Uganda Christian University, 2025-12-18) Carl Loum
    This study aimed at exploring the role of sports journalism in promoting youth participation and development in Ugandan sports: a case study of Uganda Christian University (UCU). The study was guided by the following objectives; analyzing the extent to which sports journalism influences youths’ willingness to participate and develop their abilities in sports in UCU, identifying the challenges faced by sports journalists in promoting the participation and development of youth centred sports coverage in UCU, and suggesting strategies for enhancing the effectiveness of sports journalism in promoting youth sports and development in UCU. The study employed the use of a case research design where qualitative research approach was used. The methods of data collection used during the study were obtained through in-depth interviews and key informant interviews. A sample of 20 sports students was using the principle of saturation and simple random sampling, whereas the key informants who are sports journalists from The Standard UCU who cover sports activities in UCU and the management of sports department in UCU were selected using purposive sampling method. The study found that UCU's sports journalism program is very important for getting more young people engaged and helping them get better at what they do. This is because it makes sure that student players are known, encouraged, and praised. On the other hand, there are issues, like not having enough money, bad communication, and not having enough people representing some sports. This makes it hard to cover everything and make the tool better. According to the study, the most important things for getting more people involved, making sure everyone felt welcome, and helping people improve their skills were regular reporting, using digital platforms, showing role models, and working with sports management. Lastly, the study recommended the need for increasing and consistently maintaining coverage of students sports, leveraging digital and social media platforms, highlighting student achievements and role models, enhancing collaboration between the sports department and journalists, and incorporating educational and skill-development content to boost visibility, engagement, talent development, and sustained youth participation in sports at UCU.
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    The impact of social media overuse on attention span among students of Uganda Christian University, Mukono campus
    (Uganda Christian University, 2026-03-14) Carlton Blessed Nyakana
    This study examined the impact of social media overuse on attention span among undergraduate students at Uganda Christian University, Mukono Campus. The study aimed to establish patterns of social media use, identify platform-specific distraction effects, examine behaviours linked to reduced attention, and assess strategies students used to manage attention during academic activities. A descriptive research design was used. Data were collected from 50 undergraduate students using a questionnaire. Descriptive statistics were used to analyse social media usage patterns, distraction levels, attention-related behaviours, and management strategies. The findings indicated that WhatsApp was the most widely used platform, followed by TikTok, YouTube, and Snapchat, with students spending several hours daily on these platforms. Platforms with fast-paced or information-dense content, particularly X/Twitter, YouTube, and TikTok, recorded higher average distraction scores. The most common behaviours associated with reduced attention were using social media while studying and checking notifications during class. Although many students applied strategies such as switching off notifications and using focus tools, a noticeable proportion did not regulate their social media use during study time. The study concluded that both the frequency of social media use and the nature of platform content influenced students’ ability to sustain attention during academic activities. These findings offer practical guidance for universities and students seeking to promote focused learning within digitally intensive environments.
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    The effect of audio visual tools on student learning. A case study of Uganda Christian university students
    (Uganda Christian University, 2026-04-08) Reyna Karen Angeyo
    Today, audio visual tools have become a common aid in higher education learning. Tools like study videos, lecture recordings, course related infographic have become every student’s go to for purposes of understanding, comprehending and memorizing course content. While previous studies have demonstrated evidence of the benefits of these tools, the extent to which they are effective on student learning remains in question. Therefore, this study aims at examining the influence of audio visual tools in context of students in higher education institutions of learning. The study uses survey questions to find out the experiences of students while using audio visual tools such as videos, recorded lessons and images to find out which tools are more effective for learning, understanding and memorizing academic content at Uganda Christian University. The findings showed that study/instructional videos were most used tools for student learning in contrast to recorded lecturers which were the least used. Majority of the students highlighted the downside of Moodle as being less interactive with restricted access linked to tuition payments. For the recommendations, the value of audio visual tools is dependent on their method of implementation during the process of student learning. Lectures should design relevant and interactive online material. The university ought to invest in better internet connectivity and equipping staff with digital competent skills to boost their use of audio visual tools in the learning process. Key words of the study: audio visual tools, student learning outcomes, Uganda Christian University.
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    How Effective Communication Has Impacted the Public Relations Performance of Uganda Christian University, Mukono
    (Uganda Christian University, 2026-02-24) Rukundo Lorraine Queen
    This study investigates how effective communication has impacted the public relations performance of Uganda Christian University (UCU), Mukono. Effective communication is central to reputation management, stakeholder engagement and institutional credibility, functions that are at the core of university public relations. Drawing on theoretical perspectives such as the Two-Way Symmetrical model and Excellence Theory, the research examines the communication strategies employed by UCU’s Public Relations Office, evaluates how these strategies affect image and stakeholder relations, identifies barriers to communication effectiveness and proposes practical measures for improvement. The study follows a mixed-methods approach guided by a descriptive design. Primary data were collected from the PRO, administrators, lecturers and students using structured interviews and questionnaires. Secondary sources included institutional communication materials and prior scholarly works relevant to communication and PR in higher education. Key findings indicate that clarity, timeliness, feedback mechanisms and channel integration significantly influence PR performance. Nevertheless, constraints such as limited resources, inconsistent messaging across departments, and optimal use of digital platforms reduce communication effectiveness. The research concludes that strengthening two-way communication, investing in digital competencies, codifying communication protocols and institutionalizing feedback mechanisms will improve PR performance at UCU. Recommendations are offered to guide university management and the Public Relations Office toward a more strategic, participatory, and technology enabled communication practice. Keywords: Effective communication, public relations, stakeholder engagement, institutional reputation, Uganda Christian University.
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    Examining the Role of Uganda Christian University Focus Television on Empowering Female Student Leaders
    (Uganda Christian University, 2026-04-03) Felista Nshakimana
    This research focused on the effect of UCU Focus TV on the empowerment of female student leaders at Uganda Christian University, Mukono. The study sought to determine the extent to which the television station affects the empowerment process, the problems encountered, and the potential recommendations for improvement. The results showed that UCU Focus TV is a platform that gives female students a voice to share their opinions and experiences in leadership. The programs that have been aired have boosted the confidence and participation of women in the university community. The problems that were encountered include lack of airtime, gender biases, and insufficient media skills. The study recommends that UCU Focus TV should produce more balanced and educational programs for the empowerment of female students.
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    The Influence of Social Media Content on Gender Stereotypes Among University Students: A Case Study of Uganda Christian University Students
    (Uganda Christian University, 2026-02-27) Gift Nangonde Kalikulali
    This study explored the influence of social media content on gender stereotypes among university students, focusing on first-year students in the School of Journalism, Media and Communication at Uganda Christian University (UCU). The research aimed to examine how social media shapes students’ perceptions of gender roles, identify challenges that hinder the reduction of gender stereotypes, and propose recommendations for using social media to promote gender equality. The study employed a qualitative research approach, using structured and unstructured questionnaires and interviews. From a class of 27 students, a purposive sample of six participants was selected to provide in‑depth insights relevant to the study objectives. Findings revealed that social media has a notable impact on students’ understanding of gender roles. While certain content reinforces traditional stereotypes, other content challenges these norms and promotes equality. Students also expressed that different forms of social media content influence individuals in varied ways depending on personal exposure and interpretation. Challenges identified included persistent gender stereotypes in online spaces, cultural expectations, and the lack of diverse representation. The study concludes that although social media possesses strong potential to support positive change, its full influence in challenging gender stereotypes requires deliberate effort. It recommends the creation and promotion of content that highlights diverse gender roles, strengthens awareness, and encourages balanced narratives to support an inclusive and stereotype‑free media environment for students.
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    The Impact of Community Radio in Promoting Girl-Child Education: A Case of Eye Radio Juba Central Equatoria South Sudan
    (Uganda Christian University, 2024-09-19) Kiko Evaline Martin Kenyi
    The purpose of the study was to investigate the impact of community radio in promoting girl-child education: a case of Eye Radio Juba central Equatoria South Sudan. The study was guided by the following objectives; examining the status of community radio in the promotion of girl-child education in Juba South Sudan, assessing the role of community radio in promoting girls’ education in Juba South Sudan and examine the strategies used in community radio to promote girl-child education in Juba South Sudan. The study employed the use of a case research design where qualitative research approach was used. The method of data collection used during the study was interviews. A sample of 10 key informants who were selected staff of Eye Radio in Juba, Central Equatoria, South Sudan i.e. the head of programs, presenters, the station manager, producers and journalists was gotten using purposive sampling method. The study findings highlighted Eye Radio’s pivotal role in promoting girls' education in Juba, South Sudan through effective community radio strategies. The station's commitment to raising awareness, fostering community engagement, and advocating for girls' educational rights is evident in their diverse and impactful programming. By addressing local challenges, leveraging strategic partnerships, and embracing multimedia platforms, Eye Radio not only educates and empowers its audience but also influences public perception and mobilizes support for girls' educational opportunities. Despite operational challenges, their sustained efforts highlight Eye Radio as a trusted advocate and catalyst for positive change in promoting educational equity and gender equality in the region. Last, the study recommended continuous capacity building for Eye Radio staff, sustainable funding mechanisms beyond traditional donors, enhanced community engagement strategies involving local stakeholders, leveraging digital platforms to expand reach, and developing robust monitoring and evaluation frameworks to assess and improve program impact on promoting girl-child education.
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    Examining Gender Inequality in Ugandan Newsrooms: A Case of Power Fm
    (Uganda Christian University, 2024-10-10) Racheal Atuhaire
    Gender inequality is a prevalent issue in Ugandan newsrooms, with men being dominant, women less represented and at a high chance of facing harassments in the work environment. This research focuses on gender dynamics in Uganda’s newsrooms with special attention to Power FM. From feminist theory perspective, this topic investigates the issue of women representation in leadership positions, gender bias in news content as well as experiences that female journalists undergo. The outcomes indicate a wide gap between men and women journalists perpetuating stereotypes about gender and limiting opportunities for females. The study therefore calls for policies and practices that are sensitive to gender dimensions so as to redress systemic gender inequality within Uganda’s media industry. It contributes to the ongoing dialogue on media and gender by emphasizing how inclusive newsrooms promote diversity of views while ensuring equal representation. The suggestions given by this study might benefit individuals working towards achieving fairer media systems both inside Uganda and at international levels like researchers, practitioners and policy makers. Particularly, some strategies would be suggested based on findings from this research for consideration. I.e. increasing women’s representation in leadership positions, addressing gender bias in news coverage, and creating a more supportive work environment for female workers. This study has reviewed gender inequalities that exist within Ugandan newsrooms using a specific case of Power FM. Using representation, opportunity, and treatment of women working at the place as measures, the research found vast differences that exist in this company owing to a lack of diversity and perpetuation of stereotypes and biases based on gender. The data are showing underrepresentation in leadership positions, discrimination on gender grounds, stereotypical reporting of women.
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    How Facebook Shapes Public Perception and Attitude Towards Organizations in South Sudan: A Case Study of South Sudan Broadcasting Corporation Ssbc
    (Uganda Christian University, 2024-10-18) Emmanuel Adigesi
    The study examines the users’ generated content on Facebook at South Sudan Broadcasting corporation (SSBC). The study was guided by objectives which included; the online presence and activity of SSBC on Facebook and identifying the strategies to communicate effectively on Facebook among the workers and the youths at SSBC. This study investigates the influence of user-generated content on social media platforms, specifically Facebook, as well as on the opinions and perceptions of workers at South Sudan Broadcasting Corporation (SSBC). The research aims to identify the types of users-generated content that most effectively shape opinions and perceptions, and to determine the strategies that has been employed to leverage user-generated content for effective communication and collaboration among SSBC workers on selective exposure theory. A mixed-methods approach was used, combining both qualitative and quantitative data collection and analysis methods. The study will contribute to the existing body of knowledge on the impact of user-generated content on social media, and provide practical recommendations for organizations seeking to harness the power of user-generated content for effective internal communication and collaboration.
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    Assessing the Public Awareness and Understanding of Efris in Mukono Central Division Mukono Municipality
    (Uganda Christian University, 2024-10-30) Charles Ssuuna
    The study assessed the public awareness and understanding of EFRIS in Mukono central division, Mukono municipality. The study was guided by the following objectives: to explore the level of public awareness and understanding of the EFRIS system, to assess the effectiveness of the media in educating citizens about the benefits and usage of EFRIS and to identify the challenges faced by tax payers in using EFRIS in Mukono central division, Mukono municipality. This study used a descriptive survey approach in order to collect data on variables in several frameworks at the same time. The study revealed that the public awareness and understanding of EFRIS Tax system at Mukono central division was moderate. There were mixed perception and varied observations regarding the effectiveness of media in educating the tax payers in Mukono central division and intermittent power supply and Internet outages were the major challenges to adoption and effective implementation of EFRIS by the tax payers / public. It was concluded that public awareness of EFRIS in Mukono central division is relatively moderate. It was therefore recommended that in order to enhance public awareness URA management should ensure that there is country wide sensitization of the public on usage of various e-tax applications in order to enhance tax compliance.
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    Impact of Instagram on UCU Students Mental Health
    (Uganda Christian University, 2024-09-06) Amuno Joan Audrey
    This study investigates the relationship between instagram usage and mental health outcomes among Uganda Christian University (UCU) students. With the growing popularity of social media, concerns about its impact on mental health have emerged. This study aims to explore how instagram usage causes anxiety, depression, self-esteem and social comparison among UCU students. Qualitative approach will be employed majorly using in-depth interviews. The study will also examine moderating factors such as self-identity and mediating factors such as fear of missing out. These findings will contribute to understanding the study carried out.
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    Assessing Facebook Usage and It’s Influence on Ucu Students’ Mental Health in Uganda a Case on Uganda Christian University Students
    (Uganda Christian University, 2024-10-08) Bridget Komuhimbo
    This research takes a critical look at Facebook usage and its impact on UCU student‘s mental health. It also establishes the challenges have Facebook posed to Uganda Christian University students‘ mental health. Facebook has become a channel through which people share ideas, news, advice and analyses on different ideas and research in the society. Students also use it to share knowledge in one way or another. In Africa, Facebook is now a permanent feature in the media environment as the students‘ performance grows, and at the same time affects their mental health. This study tried to examine the impact of Facebook addiction among students‘ mental health and what can be done to eradicate these challenges. The study also sought to assess the impact of Facebook usage on the mental health of students at Uganda Christian University (UCU). The study aims to identify specific patterns of Facebook usage that may contribute to positive or negative mental health effects and to provide evidence-based recommendations for promoting healthy social media practices among university students. The study was guided by the following questions; what are Facebook usage patterns among UCU students? What are UCU students‘ perceptions and experiences regarding the influence of Facebook on their mental health? Which features or behaviors on Facebook contribute positively or negatively to UCU student mental well-being? To achieve these objectives, the qualitative design used and the Random sampling technique was carried out. The research sampled 10 respondents who were students of Information Technology and third year Journalism students. To put this research in perspective, New Media and media dependency theories were briefly examined. The findings reveal that there are some threats posed by Facebook usage among students, but most of them use it to find information in regards to their education. There are those who study in Facebook groups formed by different students from the different schools. The study concluded that Facebook addiction has negatively affected students‘ performance, led to stress, depression, and other related mental health issues.
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    Assessing Journalism Student Perception of Media Violence on Journalist
    (Uganda Christian University, 2024-09-26) Gum Andrew
    This study investigates the perceptions and experiences of journalism students at Uganda Christian University regarding media violence and its impact on their professional choices. Through a detailed survey of 108 students, the research explores the prevalence of violence against journalists in Uganda, the frequency of related news reports, and how such violence influences students' career decisions. Key findings reveal that a significant majority of respondents have not personally witnessed or experienced violence against journalists, though a notable minority has. The data indicates that violence against journalists is reported infrequently in the media, but a substantial proportion of students believe it adversely affects freedom of speech and expression. Concerns about violence significantly influence career choices, with many students prioritizing safety in their professional decisions.
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    The Role of Print Media in Addressing Mental Health in Uganda: A Case Study of New Vision Newspaper
    (Uganda Christian University, 2024-09-14) Lucy Nuwasasira
    This study investigated the inadequate coverage of mental health issues in Uganda's print media, focusing specifically on “The New Vision" newspaper. Despite the critical public health challenges posed by high rates of mental health disorders, such as depression, anxiety, and PTSD, the representation of these issues in print media remained limited. The research employed a mixed-methods approach, integrating both quantitative and qualitative methods to provide a comprehensive analysis of media coverage and the barriers faced by journalists. In this study, the purposive sampling method was applied to let readers in the contents of articles of “The New Vision” which were published in April and May 2024 by evaluating how often the mental health story was covered, what language and framing fashions were used etc. Also, semi-structured interviews of about 5-10 important stakeholders including journalist, editors, mental health practitioners, and advocates were undertaken to understand the problems faced in the reporting of mental health more clinically reporting. Quantitative data collected through the use of coding and SPSS for statistical analysis were complemented with qualitative data from interviews which were also analyzed thematically. In these studies, it was established that there were indeed gaps in the understanding of issues from a mental health perspective as the coverage was impacted by cultural stereotypes, inadequately trained journalists from newsrooms, and focusing more on news rather than health stories from the editorial considerations. The research pointed out a lack of sufficient training and resources for the journalists and ways to increase the coverage of mental health issues in print media. The study emphasized that print media is more responsible than any other form of media in changing the attitude of the society and argued on the need to take mental health issues more seriously with regard to implementation of the changes that are being sought. The interview analysis confirmed that print media had opportunities that could be optimally utilized in influencing mental health attitudes in Uganda. Although stigma, pertaining to a lack of access to information or the right type of training still hampered advancement in this area, recognition of the importance of mental health reporting was on the rise. Where such opportunities were exploited through proper training, working with mental health professionals, and carefully reporting on the issues at hand, print media had the potential of changing people’s perceptions towards mental health in Uganda.