(UGANDA CHRISTIAN UNIVERSITY, 2024-09-25) HANDEHE SHEENA NADINE
The coming of new media has changed communication dynamics in organizations
around the world, not excluding educational institutions. The present dissertation
focuses on finding out how new media is affecting communication at the Uganda
National Examinations Board, with a focus on the challenges and opportunities
presented by misinformation and the requirement for confidentiality in the digital age
in Uganda. The study takes a qualitative approach using interviews in particular to
elaborate on how digital platforms such as social media and portals have
revolutionized both internal and external communication processes at UNEB. This will
point out changes in information accuracy, confidentiality and operational efficiency
and effectiveness. The findings are intended to offer practical insights to UNEB and
institutions of similar standing in Uganda to fashion out a watertight approach for
tapping benefits from the new media while warding off its pitfalls, so that the
integrity and reliability of information provision in the digital age may be ensured.