Browsing by Author "Brandy Lakot"

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    The effect of sustainable practice adoption on guest satisfaction at Temms Hotel, Namugongo
    (Uganda Christian University, 2026-04-17) Brandy Lakot
    This study investigated the effect of sustainable practice adoption on guest satisfaction at Temms Hotel Namugongo. While hotels increasingly adopt ecofriendly initiatives, it remained unclear whether these practices genuinely enhanced guest satisfaction or caused inconvenience within the Ugandan suburban hospitality context. Utilizing a mixed-methods concurrent triangulation design, data was collected from 132 hotel guests using structured questionnaires and from 5 hotel managers through interviews. The findings revealed that sustainable practices significantly influenced guest satisfaction, explaining 54% of the variance in satisfaction levels. Highly visible initiatives, particularly community engagement and waste reduction, generated the highest emotional contentment and brand loyalty. Conversely, operational measures like water conservation yielded mixed reactions when they compromised core guest comforts. The study concluded that sustainability must be authentic and guest-friendly to serve as a competitive advantage. It is recommended that hotels balance environmental conservation with baseline hospitality standards.