The effect of sustainable practice adoption on guest satisfaction at Temms Hotel, Namugongo
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Date
2026-04-17
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Uganda Christian University
Abstract
This study investigated the effect of sustainable practice adoption on guest
satisfaction at Temms Hotel Namugongo. While hotels increasingly adopt ecofriendly
initiatives, it remained unclear whether these practices genuinely enhanced guest
satisfaction or caused inconvenience within the Ugandan suburban hospitality context.
Utilizing a mixed-methods concurrent triangulation design, data was collected from
132 hotel guests using structured questionnaires and from 5 hotel managers through
interviews. The findings revealed that sustainable practices significantly influenced
guest satisfaction, explaining 54% of the variance in satisfaction levels. Highly
visible initiatives, particularly community engagement and waste reduction,
generated the highest emotional contentment and brand loyalty. Conversely,
operational measures like water conservation yielded mixed reactions when they
compromised core guest comforts. The study concluded that sustainability must be
authentic and guest-friendly to serve as a competitive advantage. It is recommended
that hotels balance environmental conservation with baseline hospitality standards.
Description
Undergraduate