Bachelor of Tourism and Hospitality Management
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Item The role of computer literacy on employee performance in the hotel industry(Uganda Christian University, 2024-09-27) LUGAIRE ERIMIYAThis study investigates the role of computer literacy on employee performance in the hotel industry. With the ongoing transformation in hospitality, the ability of employees to effectively use computers has become essential for achieving operational excelence and enhancing guest experience.Item Exploring the social economic impacts of community based tourism initiatives(Uganda Christian University, 2024-09-27) NINYEBAZA PENINAHthis study explores the social-economic impacts brought about by community based tourism development projects around Lake Mburo National Park, Uganda. A quantitative cross-sectional approach has been used where in data were gathered from 36 household heads through structured questionnaires. indeed, it has been established that there is an increase in economic benefits derived from tourism, including household income, job opportunities, and infrastructural development.Item THE ROLE OF COMPUTER LITERACY ON EMPLOYEE PERFORMANCE IN HOTEL INDUSTRY(UGANDA CHRISTIAN UNIVERSITY, 2024-09-27) LUGAIRE ERIMIYAThis study investigates the role of computer literacy on employee performance in the hotel industry. with the ongoing digital transformation in hospitality, the ability of employees to effectively use computers has become essential for achieving operational excellence and enhancing guest experiences.Item The effects of online food ordering system on customer satisfaction in restaurants(UCU, 2024-09-25) Kironde Mukwaya AaronDouglas, R.B.(2018) in this literature review about restaurant management stated that one of the biggest challenges of management in the restaurant sector is providing and maintaining customer satisfactionItem OPPORTUNITIES FOR CULTURAL TOURISM DEVELOPMENT IN MBARARA DISTRICT(Uganda Christian university, 2024-09-20) Akatukunda EliseThis study explores the opportunities for cultural tourism development in Mbarara District to fill in the gaps in informing ways in which the district could improve its potential as a destination for cultural tourism. Data are collected using a cross-sectional survey design from 62 respondents residing near cultural heritage sites in Mbarara District. The objectives of the study are threefold: to establish the current status of cultural tourism in the world, Uganda, and Mbarara District; secondly, it tries to determine the global and national opportunities available for cultural tourism; and thirdly, it investigates the strategies that can be employed towards the development of cultural tourism in Mbarara District. The results further indicate that, while cultural tourism is an increasing resource worldwide and it illustrates potential in Uganda, its shortcomings are still evident in the case of Mbarara District, which faces constraints in infrastructure, few community participations, and no economic outcomes. Improvement at the base in infrastructural areas of transport links and tourist facilities will go a long way in enhancing the communities' involvement and ensuring that the programs are culturally engaging. In this respect, innovations in technology also make Uganda more attractive and accessible to international tourists, through the use of digital marketing, virtual tours, and interactive applications. The study identifies that strategic partnerships among local stakeholders, government bodies, and private investors are what can allow the development of cultural tourism. By addressing the inadequacies in infrastructure, consideration of available technological developments, and involving the local community, the district of Mbarara is able to make fuller utilization of its resources in culture, thereby making more viable contributions to its economic growth through tourism.Item THE ROLE OF AI IN ENHANCING TOURISM REVENUE GROWTH(UGANDA CHRISTIAN UNIVERSITY, 2024-09-20) BIIMBWA ELIJAH JAPHESThis research explores the transformative impact of Artificial Intelligence (AI) on tourism revenue growth in Uganda, driven by the urgent need to bridge the gap between current earnings and ambitious post-pandemic targets. The study delves into the determinants of tourism revenue, the integration of AI in the industry, and its potent role in driving financial gains. Employing a comprehensive mixed-methods approach, the findings reveal that AI is not just a tool but a powerful catalyst, revolutionizing marketing strategies, dynamic pricing, and personalized experiences to unlock unprecedented revenue potential. This study highlights AI‘s critical role in reshaping the tourism landscape, offering actionable insights for policymakers and industry leaders to propel Uganda‘s tourism sector toward sustainable and significant economic growth.Item Assessing Tourism contribution towards poverty reduction(2024-09-20) Opio DanielItem Customer Care and Turn Up Rate in the Hospitality Industry in Kampala(UCU, 2024-09-20) Mulungi Jonan WeslyThe purpose of this study was to look at the relationship between turn-up rates and client benefit practices in many Kampala hotels. The objective is to comprehend the ways in which a few angles of client benefit, such as respectful communication, provoke benefit, and post-purchase help, influence customers' choices to come back. The impact of combining technology and client benefit on turn-up rates is additionally evaluated by the think about. In arrange to get experiences from hotel workers and guests, information was accumulated utilizing a mixed-method approach that combined qualitative and quantitative techniques. It is far from being obviously true in the event that utilizing considerate dialect includes a coordinate affect on turn-up rates, indeed in spite of the fact that it is seen to be basic for progressing visitor encounters. Proficient benefit delivery is vital, as seen by the solid relationship between speedy benefit and higher turn-up rates. In spite of the fact that respondents' suppositions on how compelling after-sales administrations are in advancing visitor devotion shift, they still have a huge affect. Concurring to the study's discoveries, hotels may increment guest fulfillment and maintenance by subsidizing worker preparing, streamlining their client care methods, and making organized after-sale activities. Additional research thoughts incorporate looking at the longer-term points of interest of after-sales administrations on client devotion, the more extensive impact of considerate dialect on by and large hotel quality, and the suggestions of provoke benefit over different hotel services.Item The Impact of Local Community on Tourism Development in Uganda(Uganda Christian University, 2024-09-19) Kyoshabire, RuthThis study investigated the influence of local communities on tourism development in Uganda, focusing specifically on Lake Mburo National Park. By examining the interaction between the local community and tourism initiatives, the study aimed to elucidate the multifaceted impacts of tourism on economic, social, and environmental aspects within the region. Uganda's tourism sector plays a pivotal role in its economy, contributing significantly to GDP and supporting various ancillary industries. However, challenges such as inadequate infrastructure and regulatory frameworks pose obstacles to its sustainable development. The geographical scope of the study encompasses Lake Mburo National Park and its surrounding communities, located in western Uganda. Through a sample size of 60 respondents, comprising both primary and secondary data sources, the research evaluated perceptions and experiences related to tourism's influence. Key findings underscore tourism's positive economic impact, enhancing infrastructure and generating employment opportunities. Yet, concerns persist regarding the equitable distribution of benefits and the potential cultural and environmental implications of tourism activities. The study concluded with recommendations aimed at fostering sustainable tourism practices in Uganda. These include enhancing infrastructure development, strengthening regulatory frameworks, promoting community involvement in decision-making processes, investing in cultural heritage preservation, and ensuring equitable economic benefits distribution. These strategies aim to harness tourism's potential as a driver of economic growth while mitigating iItem CULTURAL SUSTAINABILITY AND SUSTAINABLE TOURISM(UCU, 2024-09-20) ALUKA EVA JOSELYNThe study investigated cultural sustainability and sustainable tourism, focusing on Uganda’s Buganda Royal Palace. The objectives included assessing the significance of cultural sustainability and sustainable tourism, assessing the relationship between cultural sustainability and sustainable tourism, the importance of preserving cultural heritage while promoting sustainable tourism practice as well as the sampling and data collection tools which included interviews and the findings.Item IMPACT OF TRADITIONAL BUILDING DESIGNS ON GUEST SATISFACTION ON UGANDAN HOTELS(UCU, 2024-09-20)This study investigates the effect of traditional architectural design elements such as bamboo houses, cottage-style buildings, grass-thatched huts, log cabins, and adobe architecture on guest satisfaction in hotels. With the increasing tendency of cultural tourism, hotels are embracing traditional building designs to build up guests’ cultural experiences. However, the impact of these designs on guest satisfaction remains unexplored. This study desires to fill this knowledge gap by scrutinizing how traditional building designs influence guests’ perceptions of comfort, aesthetics and overall satisfaction. Qualitative method will be employed in the study; thus, interviews will be conducted with hotel guests and managers. The findings will contribute to the development of culturally sensitive hotel designs hence enhancing guest satisfaction and loyalty.Item Social media marketing and it's role in promoting tourism destinations(UCU, 2024-09-27) Masawi SharonThis research is to investigate the most effective social media marketing strategy used in promoting tourism destinations,the role of social media marketing in promoting tourism destinations and the most used social media platformItem IMPACT OF INFORMATION TECHNOLOGY ON SALES PERFORMANCE OF HOTELS(UCU, 2024-09-23) Tumusiime Desire ElvisThe impact of Information Technology (IT) on sales performance of hotels is examined in this dissertation, with a particular focus on hotels in Kampala District. As a student of Culture and Society, with a specialization in Tourism and Hospitality Management, I undertook extensive research on how IT advancements influence operational efficiency and customer satisfaction, which in return affected sales results .The study analyzed both qualitative and quantitative methods, with data gathered from various hotels in Kampala. The findings demonstrated a significant correlation between the adoptions of advanced IT systems and improved sales performance, suggesting that hotels adapted to technology for marketing, reservations, and customer relationship management see enhanced revenue generation and customer retention. My academic journey of pursuing a Bachelor of Tourism and Hospitality management from Uganda Christian University while attaining training from different areas has given me the understanding I need to comprehend the complex dynamics of sales performance in the hospitality industry taking into account both the operational and customer facing aspect of hotel management This study has added to the body of knowledge in the field of tourism and hospitality management by providing industry practitioners with useful suggestions for boosting sales through the implementation of Strategic IT.Item GENERATION Z STUDENTS TRAVEL DECISIONS FOR TOURISM BASED ON SOCIAL MEDIA.(UCU, 2024-09-24) MUTESI AERONIt is considered well-known that social media, which has become an indispensable part of daily life with the developments in information and communication technologies, is a medium widely used by Generation Z. Social media, which offers easier and faster access to healthy and reliable information, has an important place in the preference processes of tourism components that cannot be experienced in advance. This study aims to explore whether social media has an effect on the preference process for destinations of Generation Z, which is one of the most important components of tourism. In this context, the data obtained from a total of 100 participants through online media environments were analyzed by using descriptive statistics. The findings showed that, within the scope of the research, there is a relation between destination preference of Generation Z and all elements of social media, and destination image, behavioral intention, and tourism satisfaction elements on social media have a considerable effect on destination preference information shared by voyagers; also, impacts of social media on marketing elements were found to be associated with destination preference. However, it has been determined that they do not have an effect on preferences. This is related to the fact that for Generation Z, their own decisions are the most important factor in any kind of preference process.Item Uganda christian university(Uganda christian university, 2024-09-20) SWABALE NOUR LEILAHThis dissertation examines the impact of staff training on customer satisfaction in terms of the quality and consistency of food and beverage service. The study has been set against the backgrounds of selected hotels in Kampala, Uganda. Nowadays, the hospitality industry increasingly realizes that attentive standards of service are an indispensable differential element of its business undertaking, and this research will explore quantitatively how such specific training can affect customer perceptions and their levels of gratification.This qualitative-quantitative research, based on the case study approach, determines the effectiveness of training programs. It further ascertains, through survey and interview, hotel employees and guests to analyze changes in training programs affecting the services provided and the overall customer experience. Metrics include not just the quality of the service but consistency also, with implications for customer satisfaction.The results clearly indicate that thorough training of the staff is positively correlated with an increase in customer satisfaction. Indeed, the hotels that had systematic training programs showed a better quality of service and consistency, thus leading to a higher degree of satisfaction among guests. This study emphasizes the importance of continuous development of staff for maintaining high standards within the highly competitive food and beverage industry.The knowledge base this research adds to hospitality management studies is garnished with actionable recommendations that might be implemented by hotel management teams. This paper identifies the importance of continuous training among staff in the course of helping hotels in Kampala and settings with similar conditions raise the service provision bar in order to increase customer satisfaction.Item The Impact of Digital Marketing Strategies in the Hospitality Industry of Uganda.(Uganda Christian University, 2024-09-24) Abukui ElizabethThis research explored the impact of digital marketing strategies on the hospitality industry with focus on the 5-start and 4-star hotels in Kampala City area. It analyses how a number of digital marketing tools like social media, content marketing, Search Engine Optimization (SEO), email marketing has affected the department of the hospitality Industry. Using the mixed method approach, the study reveals that while social media and content marketing are the most commonly used, there is need to explore some of the more sophisticated digital marketing techniques like SEO and pay-per-click (PPC) advertising in order to discover the true potential of the hospitality industry of Uganda. The findings suggest that digital marketing has notably enhanced brand visibility and revenue, although challenges like intense competition, a shortage of skilled workers, and high operational costs remain. Recommendations include regularly updating digital marketing strategies, investing in employee training, and broadening the application of digital marketing tools to enhance the sector's performance and competitiveness.Item The Influence of Infrastructure Development on Sports Tourism in Uganda(Uganda Christian University, 2024) Atwongiire PeruthThis research explores the impact of infrastructure development on sport tourism growth in Uganda, a country gifted with diverse topography and a gradually developing sports culture. It is against this backdrop that, with the global sports tourism market valued at an estimated $600 billion in 2022, Uganda is gradually being recognized as a potential destination. In this regard, critical infrastructural components are assessed herein, with a focus on the roles that transport systems, accommodation facilities, and sports venues play in attracting both domestic and international visitors. Investment in the road network increased from 28,000 kilometers in 2010 to over 32,000 kilometers in 2023, and modern road construction continues to facilitate access to attractions and events of sports tourism importance. In addition, modern hotel construction has grown by 35% in the last five years and offers accommodation in an improved environment. The core part of the research enshrines numbers from the Uganda Tourism Board, indicating that between 2021 and 2023, sports tourist arrivals have grown by 20 percent, a growth which corresponds with the improvement in infrastructure. This study, through stakeholder interviews and case studies, emphasizes how improved infrastructure increases not only the attendance of events, such as those of the Uganda Marathon and Rugby Cranes matches, but also contributes toward the local economic development. The findings show that investment in infrastructure, done intelligently, has the potential to increase Uganda's position as a sports tourism destination manifold. It concludes by recommending some actionable points for the policymakers to further leverage the driver that is infrastructure development for sustainable growth within sports tourism.Item Examining the Role of Sports Tourism on Sustainable Development in Uganda: A Case of Kampala City(Uganda Christian University, 2024-08-28) Edward SserugundaBackground: Sport has become a phenomenon of large dimensions and it is an important resource for the development of a local context and it contributes to Sustainable Development Goals. It has witnessed the formation of mega global and regional sports movements such as the Olympic Games, Commonwealth Games, Asian Games, and Pan American Games whose activities go on round the year, each with high degrees of political, cultural, educational and economic significance. However, in Uganda sport tourism cannot be fully exploited because they are many and most of which are very adventurous Objectives: The study investigated the influence of sports tourism on sustainable development in Kampala City using three objectives namely; to examine influence of active sports tourism on the sustainable development, assess influence of passive sports tourism on the sustainable development and nostalgia on the sustainable development of Kampala City Methodology: Cross sectional survey design was adopted supported by qualitative approach based in-depth interview where ten respondents were purposively sampled and the data analyzed manually and responses were summarized in a narrative form. Results: The findings of the study revealed that sports tourism has a significant positive influence on sustainable development in Kampala city. Conclusion: Majority of the sports tourists in Kampala city had knowledge about sports tourism was but had little knowledge on sustainable development and sports tourism showed a significant positive influence on sustainable development. However, the study recommended that The government should promote sports tourism through favorable policies and budget support, invest more in sports infrastructure and encourage Ugandans to take part in sports tourism.Item The Impact of Tourism on Uganda’s Economic Development: A Case Study of Lake Mburo National Park in Western Uganda(Uganda Christian University, 2021-09-20) Joan NamugaanyiThis paper assesses the economic contributions of tourism at Lake Mburo National Park in Uganda through the analysis of the perceptions of the respondents on how tourism contributes to the local and national economies. From the survey responses, this research has identified three significant dimensions: entry fee collection, business income generation, and overall economic benefits from tourism activities. These findings reveal great appreciation for the potential of tourism to drive GDP and build national development; however, there is still much skepticism regarding whether tourism actually delivers in practical benefit to operators of tourism, accommodations, food, and beverages. The report also highlights various areas for improvement: revenue management, precise marketing techniques, and links to other sectors. Second, it requires the involvement of local communities to ensure transparency in the investment of tourism infrastructure for the impact to be economically realized. It is from this view that the study seeks actionable recommendations for stakeholders on ways through which sustainable tourism development can be fostered to benefit both the local community and the wider Ugandan economyItem Analysis of Food Tourism as a Strategic Product From Uganda: A Case Study of Buganda and Western Regions of Uganda(Uganda Christian University, 2024-07-18) Doreen KangyeThe purpose of this study is to investigate the unrealized potential of Uganda's rich culinary legacy as a major source of traveler traffic. This study aims to give insights into how these culinary offers might be effectively utilized to attract both domestic and international visitors by looking at the cultural, economic, and social components of local cuisines.