Bachelor of Tourism and Hospitality Management

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Analysis of Food Tourism as a Strategic Product From Uganda: A Case Study of Buganda and Western Regions of Uganda
(Uganda Christian University, 2024-07-18) Doreen Kangye
The purpose of this study is to investigate the unrealized potential of Uganda's rich culinary legacy as a major source of traveler traffic. This study aims to give insights into how these culinary offers might be effectively utilized to attract both domestic and international visitors by looking at the cultural, economic, and social components of local cuisines.
Analysis of Limitations in the Mice Tourism Industry of Uganda
(Uganda Christian University, 2024-05-29) Nabiira Nabaale
The Mice (meetings, Incentives, Conferences, and Exhibitions) tourism industry in Uganda presents significant potential for economic growth, yet it faces several limitations that hinder its development. The purpose of the study is to investigate the primary constraints affecting the sector, focusing on infrastructure deficiencies, limited marketing strategies , and inadequate policy support limitations in the mice tourism industry in Uganda. This was guided by the following objectives: to examine customer experience analysis, to examine online customer reviews through technology integration and to establish the limitations in the mice tourism industry in Uganda. This study was conducted using a correlational research design with a quantitative approach. The study population consists about 13,000 people. The sample consisted of 30 respondents selected from the target population, 10 questionnaires were answered. This study employed simple random sampling, voluntary response sampling, and convenience sampling techniques to select the sample.The researcher largely used closed-ended questionnaires to collect primary data from the respondents in the sample. In addition to the use of questionnaires, data was collected through observation of the setting and environment of the organization. The reliability and validity of the questionnaire were ensured through a rigorous process. The study found out that positive reviews play a pivotal role in building the mice industry, attracting potential clients, and fostering a positive brand image. Conversely, the presence of negative reviews can lead to hesitations and even deter consumers from making a purchase. Majority ranking demonstrated that most people would not be comfortable purchasing a product or service without reading reviews. In conclusion, the study findings demonstrate that there are limitations in the mice tourism industry of Uganda as demonstrated from the study findings generated. The major recommendation is that tourism and hospitality establishments should increase their presence because travelers today depend on MICE to gain insights into product performance, quality and overall user experience
Analyzing the Opportunities of Coffee Tourism in the Development of Ugandan Tourism Industry. A Case Study of Mukono District
(Uganda Christian University, 2024-05-29) Joyce Kobusinge
The study investigated the opportunities of coffee tourism in the development of the tourism industry in Uganda but specifically Mukono district. Emphasis was put on analyzing these opportunities for the growth and development the tourism sector, engaging both the tourists, coffee farmers, baristas and government bodies responsible for tourism in Mukono district. The study used a case study research design where quantitative approach of data collection and analysis was adopted. Data was collected from tourists, farmers, baristas and some few government officials in Mukono district who were selected using random and purposive sampling techniques and data was collected using a closed-ended questionnaire. The study found out that coffee tourism in Mukono is yet just to be discovered as many farmers have not delved into it with much seriousness hence there is need for the UTB to organize training programs so as to brand coffee tourism as a tourism product which can fetch more than enough tourists. More so Mukono as a district need to adopt social media marketing as a tool to communicate and brand itself for example using Facebook, Twitter, Whatsapp and YouTube as the main social media platforms to market their products & services. It was concluded that Mukono has a lot of potential for the operation and exercise of coffee tourism. The study recommends that the government and UTB should collaborate with coffee farmers in Mukono to promote and develop coffee tourism in the region.
Assessing Local Participation and Empowerment in Tourism Marketing by Uganda Community Tourism Association (Ucota) a Case Study on Community Engagement in Tourism Marketing
(Uganda Christian University, 2024-06-04) Eliza Wanirwott Jawaconga
The purpose of the study was to assess Local participation and empowerment in Tourism Marketing by Uganda Community Trust Association. The study was guided by the following study objectives; To examine tourism marketing in Uganda; To examine community participation and empowerment in Uganda; To assess community engagement in tourism marketing. Across sectional survey design was adopted in the study. Data were collected from community and staff of the chosen tourism sectors. Stratified random sampling, simple random sampling and purposive sampling were used in selecting the respondents. Data were collected using questionnaires, interview guides and document review checklist. Data were analyzed at univariate and bivariate level. Univariate analysis involved the use of frequency and percentages, meanwhile bivariate analysis involved the use of correlations and regression analysis. Findings of the study indicated that there are still some gaps in legal structure. HSE marketing preparedness and technological marketing level of community that prevents the tourism sector to competitively participate in the provision of goods and services in the tourism sector. However, most sectors (UCOTA) where found to be having the required Human resource marketing strategy that can enable them effectively to participate in marketing the tourism sector
Assessing Tourism contribution towards poverty reduction
(2024-09-20) Opio Daniel
Assessment of The Performance of Online Maeketing Platforms Used by Hotels in Uganda During Covid-19 Pandemic
(Uganda Christian University, 2023-09-19) Racheal Kisakye
The purpose of this study was to assess the performance of online marketing platforms used by hotels during COVID-19 pandemic basing on the following objectives; to increase utilization of online marketing platforms and strategies by hotels in Uganda, to identify the online marketing platforms used by hotels in Mukono town during COVID-19 pandemic, to assess the challenges faced by hotels in using the online marketing platforms during COVID-19 pandemic and to suggest mechanisms that may improve online marketing in Ugandan hotels. The research was descriptive in nature involving quantitative methods which was administered through questionnaires. The total sample comprised of 90 respondents of all the hotel managers, clients and hotel management software companies. Simple random sampling was used whereby the researcher went to hotels and interviewed sampled or selected clients plus hotel management software developer companies. Data analysis was carried out using SPSS version 23 and frequency distribution tables were run to show the results and interpretations from the field according to the questionnaire that ware filled by the hotel managers to collect data. This dissertation has 6 chapters in total and findings revealed that hotels remained using the online marketing platforms that had been used before the outbreak of Covid-19 though they emphasized using them to post pictures and videos to show hotel operations and SOPs that had been introduced by the hotel during the pandemic. The most commonly used platforms were social media platforms like facebook, twitter, YouTube, Instagram and others included software applications like Karibu, central management system, sales management system, booking.com, trip advisor, hotel.com. According to the study, challenges that were faced by hotels in using the platforms were clients being used to the traditional ways so they had limited knowledge on how to use online platforms. Other challenges included network and connectivity issues, security issues and language problem as explained in chapter 4 There were mechanisms that were raised up in order to improve online marketing by the hotels in Uganda for example more participation in online events and discussions, educating and training both employees and clients on how to use the online platforms, creating useful and interesting content and partnering with complementary brands. It was concluded that to a larger extent, the online platforms used during covid-19 pandemic helped to improve the performance of hotels especially when SOPs like quarantine, lockdown were lifted by the government for example more hotel bookings, kept hotels presence online, promoted relationship between clients and hotels and improved branding.
CULTURAL SUSTAINABILITY AND SUSTAINABLE TOURISM
(UCU, 2024-09-20) ALUKA EVA JOSELYN
The study investigated cultural sustainability and sustainable tourism, focusing on Uganda’s Buganda Royal Palace. The objectives included assessing the significance of cultural sustainability and sustainable tourism, assessing the relationship between cultural sustainability and sustainable tourism, the importance of preserving cultural heritage while promoting sustainable tourism practice as well as the sampling and data collection tools which included interviews and the findings.
Customer Care and Turn Up Rate in the Hospitality Industry in Kampala
(UCU, 2024-09-20) Mulungi Jonan Wesly
The purpose of this study was to look at the relationship between turn-up rates and client benefit practices in many Kampala hotels. The objective is to comprehend the ways in which a few angles of client benefit, such as respectful communication, provoke benefit, and post-purchase help, influence customers' choices to come back. The impact of combining technology and client benefit on turn-up rates is additionally evaluated by the think about. In arrange to get experiences from hotel workers and guests, information was accumulated utilizing a mixed-method approach that combined qualitative and quantitative techniques. It is far from being obviously true in the event that utilizing considerate dialect includes a coordinate affect on turn-up rates, indeed in spite of the fact that it is seen to be basic for progressing visitor encounters. Proficient benefit delivery is vital, as seen by the solid relationship between speedy benefit and higher turn-up rates. In spite of the fact that respondents' suppositions on how compelling after-sales administrations are in advancing visitor devotion shift, they still have a huge affect. Concurring to the study's discoveries, hotels may increment guest fulfillment and maintenance by subsidizing worker preparing, streamlining their client care methods, and making organized after-sale activities. Additional research thoughts incorporate looking at the longer-term points of interest of after-sales administrations on client devotion, the more extensive impact of considerate dialect on by and large hotel quality, and the suggestions of provoke benefit over different hotel services.
EXAMINING STRATEGIES TO PROMOTE DOMESTIC TOURISM IN UGANDA IN THE POST COVID ENVIRONMENT.
(2024-06-04) Tashobya Mercy
The purpose of the study was to examine the strategies to promote domestic tourism in Uganda on post Covid environment. The study was guided by the following study objectives; To assess the state of domestic tourism in Uganda post Covid-19. To assess the key factors influencing tourists’ decision-making process. To assess the effectiveness of existing strategies aimed at promoting domestic tourism in Uganda. To assess the challenges faced in the promotion of domestic tourism post Covid-19.
Examining the Role of Sports Tourism on Sustainable Development in Uganda: A Case of Kampala City
(Uganda Christian University, 2024-08-28) Edward Sserugunda
Background: Sport has become a phenomenon of large dimensions and it is an important resource for the development of a local context and it contributes to Sustainable Development Goals. It has witnessed the formation of mega global and regional sports movements such as the Olympic Games, Commonwealth Games, Asian Games, and Pan American Games whose activities go on round the year, each with high degrees of political, cultural, educational and economic significance. However, in Uganda sport tourism cannot be fully exploited because they are many and most of which are very adventurous Objectives: The study investigated the influence of sports tourism on sustainable development in Kampala City using three objectives namely; to examine influence of active sports tourism on the sustainable development, assess influence of passive sports tourism on the sustainable development and nostalgia on the sustainable development of Kampala City Methodology: Cross sectional survey design was adopted supported by qualitative approach based in-depth interview where ten respondents were purposively sampled and the data analyzed manually and responses were summarized in a narrative form. Results: The findings of the study revealed that sports tourism has a significant positive influence on sustainable development in Kampala city. Conclusion: Majority of the sports tourists in Kampala city had knowledge about sports tourism was but had little knowledge on sustainable development and sports tourism showed a significant positive influence on sustainable development. However, the study recommended that The government should promote sports tourism through favorable policies and budget support, invest more in sports infrastructure and encourage Ugandans to take part in sports tourism.
Exploring the social economic impacts of community based tourism initiatives
(Uganda Christian University, 2024-09-27) NINYEBAZA PENINAH
this study explores the social-economic impacts brought about by community based tourism development projects around Lake Mburo National Park, Uganda. A quantitative cross-sectional approach has been used where in data were gathered from 36 household heads through structured questionnaires. indeed, it has been established that there is an increase in economic benefits derived from tourism, including household income, job opportunities, and infrastructural development.
GENERATION Z STUDENTS TRAVEL DECISIONS FOR TOURISM BASED ON SOCIAL MEDIA.
(UCU, 2024-09-24) MUTESI AERON
It is considered well-known that social media, which has become an indispensable part of daily life with the developments in information and communication technologies, is a medium widely used by Generation Z. Social media, which offers easier and faster access to healthy and reliable information, has an important place in the preference processes of tourism components that cannot be experienced in advance. This study aims to explore whether social media has an effect on the preference process for destinations of Generation Z, which is one of the most important components of tourism. In this context, the data obtained from a total of 100 participants through online media environments were analyzed by using descriptive statistics. The findings showed that, within the scope of the research, there is a relation between destination preference of Generation Z and all elements of social media, and destination image, behavioral intention, and tourism satisfaction elements on social media have a considerable effect on destination preference information shared by voyagers; also, impacts of social media on marketing elements were found to be associated with destination preference. However, it has been determined that they do not have an effect on preferences. This is related to the fact that for Generation Z, their own decisions are the most important factor in any kind of preference process.
Impact of Covid 19 on the Performance of National Parks: A Case Study of Rwenzori National Park
(Uganda Christian University, 2023-09-20) Rooney Ssegawa
The study was conducted on the topic entitled the Impact of COVID 19 on the performance of national parks, a case study of Rwenzori National Park. It later followed the following objectives; to determine the level of performance of national parks during and after COVID 19, to find out the challenges faced by Mt. Rwenzori National Park during and after covid-19 and to find out the measures taken by the national parks and tourism industry to recover from COVID-19 problems. In order to achieve the objectives of this study, a descriptive research design was employed in which the relationship between COVID-19 and performance of national parks was determined. In addition, the descriptive kind of research design was adopted because it helps provide answers to questions of who, what, when. The study used a sample size of 20 respondents consisting of employees of Mt. Rwenzori National Park such as tour guides and rangers, management of the national park, tourists and community members. Questionnaire was used as data collection instrument. The researcher utilized closed-end in designing the questionnaire. Questionnaires give the respondent ample time to give the required information in the provided document, hence it assures high rate of response. From the study findings, it was revealed that National parks were not closed during Covid-19 and this didn’t decline the financial performance of the park, National parks had poor performance due to lack of funds, Rwenzori national park did not follow standard operating procedures and guidelines, Rwenzori national park could allow online bookings and online payments during and after Covid-19 From the study findings in the table above, it was revealed that 16(80%) of the respondents strongly agreed that there was low turn up of tourists, 4(20%) agreed, There was low turn up of tourists. It was revealed that respondents strongly agreed that there was increased poaching due to limited staff of the park that could monitor the park, no park staff (game rangers & tour guides) died of Covid 19 and Inadequate funds to advertise for the services during Covid-19. From the study findings, it was concluded that there is a stronger positive relationship between COVID 19 on the performance of national parks, since income of the national parks was lowered down by the coming of covid-19.
IMPACT OF INFORMATION TECHNOLOGY ON SALES PERFORMANCE OF HOTELS
(UCU, 2024-09-23) Tumusiime Desire Elvis
The impact of Information Technology (IT) on sales performance of hotels is examined in this dissertation, with a particular focus on hotels in Kampala District. As a student of Culture and Society, with a specialization in Tourism and Hospitality Management, I undertook extensive research on how IT advancements influence operational efficiency and customer satisfaction, which in return affected sales results .The study analyzed both qualitative and quantitative methods, with data gathered from various hotels in Kampala. The findings demonstrated a significant correlation between the adoptions of advanced IT systems and improved sales performance, suggesting that hotels adapted to technology for marketing, reservations, and customer relationship management see enhanced revenue generation and customer retention. My academic journey of pursuing a Bachelor of Tourism and Hospitality management from Uganda Christian University while attaining training from different areas has given me the understanding I need to comprehend the complex dynamics of sales performance in the hospitality industry taking into account both the operational and customer facing aspect of hotel management This study has added to the body of knowledge in the field of tourism and hospitality management by providing industry practitioners with useful suggestions for boosting sales through the implementation of Strategic IT.
IMPACT OF TRADITIONAL BUILDING DESIGNS ON GUEST SATISFACTION ON UGANDAN HOTELS
(UCU, 2024-09-20)
This study investigates the effect of traditional architectural design elements such as bamboo houses, cottage-style buildings, grass-thatched huts, log cabins, and adobe architecture on guest satisfaction in hotels. With the increasing tendency of cultural tourism, hotels are embracing traditional building designs to build up guests’ cultural experiences. However, the impact of these designs on guest satisfaction remains unexplored. This study desires to fill this knowledge gap by scrutinizing how traditional building designs influence guests’ perceptions of comfort, aesthetics and overall satisfaction. Qualitative method will be employed in the study; thus, interviews will be conducted with hotel guests and managers. The findings will contribute to the development of culturally sensitive hotel designs hence enhancing guest satisfaction and loyalty.
Impacts of Cultural Tourism on the Preservation of Local Heritage and Traditions in Uganda
(Uganda Christian University, 2024-05-29) Angella Suzan
This research investigates the impact of cultural tourism on local heritage and traditions in Uganda, a nation rich in diverse cultural scopes and historical significance. By examining various case studies across Uganda, this study explores how cultural tourism influences the preservation and transformation of local customs, rituals and traditional practices. The findings reveal dual impact: while cultural tourism has facilitated economic benefits and increased global awareness of Uganda's heritage, which has also led to the commercialization and sometimes the distortion of traditional practices. This dynamic has prompted both positive and negative responses from local communities. On one hand, the influx of tourists has spurred efforts to preserve and promote cultural heritage through revitalized festivals, crafts and performances. On the other hand, the pressure to cater to tourist expectations has occasionally resulted in the commodification of culture, altering its authenticity and meaning. The study underscores the importance of implementing sustainable tourism practices that respect and uphold the integrity of local traditions while fostering economic growth. Recommendations include community based tourism initiatives, heritage conservation programs and policy frameworks that prioritize cultural sensitivity and local empowerment. This research contributes to a deeper understanding of the complex relationship between cultural tourism and the sustainability of local heritage in Uganda.
Influence of Online Platforms on Tourist Behaviours : A Case Study of Paara Safari Lodge
(Uganda Christian University, 2023-09-19) Priscilla Kaakyo
This study explores the impact of online platforms on tourist behavior in Uganda's tourism sector, highlighting the challenges faced by rural areas and the digital divide. Factors like online reviews, satisfaction levels, and information access can significantly shape tourist behavior. International tourists dedicate more time to online platforms, expressing high satisfaction levels. Booking preferences vary, with weekly usage hours ranging from 3 to 10. Bridging the digital gap is crucial for sustainable growth in Uganda's tourism sector. Results revealed that International tourists spend more time on online platforms for travel-related activities than domestic tourists, indicating a significant disparity in online behavior. These platforms provide essential travel details, cultural insights, and booking options, facilitating global mobility and contributing to the growth of the tourism industry. High satisfaction ratings indicate the effectiveness of online platforms in meeting travelers' needs and influencing booking decisions. The data also shows a substantial increase in bookings made through online channels, reflecting the industry's adaptability to changing consumer preferences. Paara Safari Lodge's diverse activities cater to a diverse range of tourists.
Influence of Rural Tourism on the Local Community Liveliy Hood
(Uganda Christian University, 2024-05-29) Rita Nafuna
I wish to extend my sincere appreciation to the Almighty GOD for enabling me to accomplish my studies successfully with good health I do appreciate my research supervisor for the timely, adequate and positive influential style of supervision that I was subjected to from the starting point up to this level I wish to extend my sincere appreciation to my lectures and the university staff both skilled and unskilled for support and encouragement given to me thought my course Finally give my thanks to my parents and siblings for the continuous support financially and much love thought my studies
Influence of Safety on Tourism Destination choice.case Study of Queen Elizabeth National Park Queen Elizabeth National Park.
(Uganda Christian University, 2024-07-26) Daphine Akankunda
The study investigated the impact of safety on tourists' destination choices, focusing on Queen Elizabeth National Park (QENP) in Uganda. The objectives included assessing the role of destination image and familiarity, current safety measures, and the relationship between safety and destination choice. Using a mixed-method approach, the study sampled 91 tourists, park officials, and local community members through random and purposive sampling. Results indicated that destination image (β = 0.492, p = 0.000) and safety (β = 0.455, p = 0.000) significantly influenced destination choice, while familiarity (β = 0.051, p = 0.601) did not. The findings highlight the importance of a positive destination image and effective safety measures in attracting tourists. Recommendations include enhancing destination image through strategic branding, investing in safety infrastructure, promoting sustainable tourism, and encouraging cultural interactions to enrich tourist experiences and foster loyalty.
OPPORTUNITIES FOR CULTURAL TOURISM DEVELOPMENT IN MBARARA DISTRICT
(Uganda Christian university, 2024-09-20) Akatukunda Elise
This study explores the opportunities for cultural tourism development in Mbarara District to fill in the gaps in informing ways in which the district could improve its potential as a destination for cultural tourism. Data are collected using a cross-sectional survey design from 62 respondents residing near cultural heritage sites in Mbarara District. The objectives of the study are threefold: to establish the current status of cultural tourism in the world, Uganda, and Mbarara District; secondly, it tries to determine the global and national opportunities available for cultural tourism; and thirdly, it investigates the strategies that can be employed towards the development of cultural tourism in Mbarara District. The results further indicate that, while cultural tourism is an increasing resource worldwide and it illustrates potential in Uganda, its shortcomings are still evident in the case of Mbarara District, which faces constraints in infrastructure, few community participations, and no economic outcomes. Improvement at the base in infrastructural areas of transport links and tourist facilities will go a long way in enhancing the communities' involvement and ensuring that the programs are culturally engaging. In this respect, innovations in technology also make Uganda more attractive and accessible to international tourists, through the use of digital marketing, virtual tours, and interactive applications. The study identifies that strategic partnerships among local stakeholders, government bodies, and private investors are what can allow the development of cultural tourism. By addressing the inadequacies in infrastructure, consideration of available technological developments, and involving the local community, the district of Mbarara is able to make fuller utilization of its resources in culture, thereby making more viable contributions to its economic growth through tourism.

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