Influence of Safety on Tourism Destination choice.case Study of Queen Elizabeth National Park Queen Elizabeth National Park.
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Date
2024-07-26
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Uganda Christian University
Abstract
The study investigated the impact of safety on tourists' destination choices, focusing on Queen Elizabeth National Park (QENP) in Uganda. The objectives included assessing the role of destination image and familiarity, current safety measures, and the relationship between safety and destination choice. Using a mixed-method approach, the study sampled 91 tourists, park officials, and local community members through random and purposive sampling. Results indicated that destination image (β = 0.492, p = 0.000) and safety (β = 0.455, p = 0.000) significantly influenced destination choice, while familiarity (β = 0.051, p = 0.601) did not.
The findings highlight the importance of a positive destination image and effective safety measures in attracting tourists. Recommendations include enhancing destination image through strategic branding, investing in safety infrastructure, promoting sustainable tourism, and encouraging cultural interactions to enrich tourist experiences and foster loyalty.