IMPACT OF TRADITIONAL BUILDING DESIGNS ON GUEST SATISFACTION ON UGANDAN HOTELS
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Date
2024-09-20
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Publisher
UCU
Abstract
This study investigates the effect of traditional architectural design elements such
as bamboo houses, cottage-style buildings, grass-thatched huts, log cabins, and
adobe architecture on guest satisfaction in hotels. With the increasing tendency of
cultural tourism, hotels are embracing traditional building designs to build up
guests’ cultural experiences. However, the impact of these designs on guest
satisfaction remains unexplored. This study desires to fill this knowledge gap by
scrutinizing how traditional building designs influence guests’ perceptions of
comfort, aesthetics and overall satisfaction. Qualitative method will be employed
in the study; thus, interviews will be conducted with hotel guests and managers.
The findings will contribute to the development of culturally sensitive hotel designs hence enhancing guest satisfaction and loyalty.