THE ROLE OF AI IN ENHANCING TOURISM REVENUE GROWTH
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Date
2024-09-20
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Publisher
UGANDA CHRISTIAN UNIVERSITY
Abstract
This research explores the transformative impact of Artificial Intelligence (AI) on
tourism revenue growth in Uganda, driven by the urgent need to bridge the gap
between current earnings and ambitious post-pandemic targets. The study delves into
the determinants of tourism revenue, the integration of AI in the industry, and its
potent role in driving financial gains. Employing a comprehensive mixed-methods
approach, the findings reveal that AI is not just a tool but a powerful catalyst,
revolutionizing marketing strategies, dynamic pricing, and personalized experiences to
unlock unprecedented revenue potential. This study highlights AI‘s critical role in
reshaping the tourism landscape, offering actionable insights for policymakers and
industry leaders to propel Uganda‘s tourism sector toward sustainable and significant
economic growth.