ENVIRONMENTAL SUSTAINABILITY STRATEGIES ON THE MARKET PERFORMANCE OF MANUFACTURING COMPANIES
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Date
2024-09-06
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Uganda Christian University
Abstract
This study examined the effect of environmental sustainability strategies on the market
performance of manufacturing companies with a focus on Nice House of Plastics. The study
aimed to explore the role of waste reduction management, green transportation, and energy
efficiency in enhancing market performance. The study integrated qualitative and quantitative
research approaches using a mixed methods approach to thoroughly investigate these tactics.
Interviews were used to gather data from 40 employees in different departments, guaranteeing
a varied representation of viewpoints.
The results showed that waste reduction management has a major positive impact on innovation
and operational expenses, both of which improve market performance. Green transportation
was found to be crucial for raising the company's status in the market by strengthening supply
chain effectiveness, boosting brand recognition, and reducing the dangers connected with
reliance on fossil fuels. Initiatives aimed at increasing energy efficiency have also been
demonstrated to lower manufacturing costs, enhance operational stability, and foster
innovation—all of which enhance market performance. The overwhelming agreement among
those surveyed emphasizes the strategic significance of these sustainability efforts in
preserving a competitive advantage in a market that is becoming more environmentally
conscientious. Notwithstanding, the existence of certain discord and ambiguity highlights the
want of sustained correspondence and involvement to guarantee that every staff member
comprehends and values the advantages of these endeavours entirely.
The study underscored the importance of integrating environmental sustainability strategies
into the core operations of manufacturing companies, not only as a means of regulatory
compliance but also as a driver of long-term market success. The study concluded that these
strategies are instrumental in achieving sustainable growth and maintaining a competitive edge
in an increasingly eco-conscious marketplace. It is recommended that manufacturing
companies should invest in sustainable technologies and practices to improve their market
performance. Further research should explore the long-term financial impacts of sustainability
strategies and the role of government policies in supporting sustainable manufacturing.