SUPPLY CHAIN MANAGEMENT AND CUSTOMER SATISFACTION IN NOVO ENTERPRISES, MBALE CITY BRANCH.
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2024-08-30
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ABSTRACT
This research report was undertaken investigate on effect of supply chain management on customer satisfaction in distribution enterprises. It was guided by three objectives; to find out the effect of supplier relationships on customer satisfaction of Novo Enterprise, to assess the effect of risk management on customer satisfaction of Novo Enterprise, to determine the effect of inventory management on customer satisfaction of Novo Enterprise. This research used a sample size of 36 respondents, questionnaires and interview guide were used to collect data which was later analyzed using the statistical package for social sciences. Results of the first objective shows that supplier relationships have a significant effect on customer satisfaction of Novo Enterprise by 9.8%, Results of the second objective reveals that risk management affects customer satisfaction of Novo Enterprise by 7.5% while results of the third objective show that inventory management affects customer satisfaction of Novo Enterprise by 2.4%. It can be concluded that supplier relationships have a significant effect on customer satisfaction of Novo Enterprise, followed by risk management and lastly inventory management. The management of Novo enterprise should foster open communication, mutual trust, and collaboration. This involves regularly engaging with suppliers to understand their capabilities and challenges, ensuring timely payments, and working together to improve product quality and delivery efficiency.