The contribution of social media on students’ self-esteem: a case study of Uganda Christian University (UCU), Mukono District
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Date
2026-05-18
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Uganda Christian University
Abstract
This study examines how social media use contributes to students' self-esteem at Uganda Christian University (UCU), Mukono District. The quick development of social media sites like Instagram, TikTok and WhatsApp has drastically changed how young people engage with one another, especially university students between the ages of 18 and 25. Although social media facilitates communication, academic collaboration, and information sharing, excessive and problematic use has been associated with psychological issues such as low self-esteem, anxiety, depression and subpar academic performance. The study utilizes a quantitative methodology approach to research. The Rosenburg Self-Esteem Scale (RSES) will be used in a cross-sectional survey in order to determine the relationship between social media utilization and self-esteem. Students' experiences like that of social comparison, cyberbullying, and other forms of online validation can be better captured using semi- structured interviews and focus groups. Teenage self-esteem and the overutilization of social media among students in UCU are predicted to be highly and inversely related especially in areas where there is problematic usage and social comparison. The project aims at providing empirical evidence to guide legislative and university authorities in coming up with appropriate strategies to foster healthy utilization of social media.
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Undergraduate