Role of Sustainability on the Performance of Beverage Companies: A Case Study on Century Bottling Company
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Date
2024-06-12
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Uganda Christian University
Abstract
The study was conducted at Century Bottling Company, located on plot 964, Namanve Industrial Area, Jinja Road, Kampala -Mukono. The primary objectives were to examine the drivers of sustainability at Century Bottling Company, analyze the major barriers that hinder the implementation of sustainability initiatives at Century Bottling Company as well as explore the relationship between sustainability and performance at Century Bottling Company. Employing a descriptive research design, both qualitative and quantitative methods were utilized including cross- sectional survey and various sampling techniques.The findings from the study underscored significant insights regarding performance and the integration of sustainability with evidence that supplier's reputation for sustainability is a key consideration for Century Bottling Company, as it aligns the organization with sustainable principles and values. Furthermore, that the availability of sustainable materials and technologies also emerges as an influential factor in the supplier selection process as respondents acknowledged its importance in ensuring that performance aligns with the sustainability upheld by Century Bottling Company. This points to a growing awareness of the need to incorporate eco-friendly and sustainable resources in the production and supply chain processes. The benefits associated with the adoption of sustainability in the beverage industry. Notably, include cost reduction and improved operational efficiency which echo the notion that embracing sustainability can yield economic advantages through streamlined processes and optimized resource utilization and this highlights the positive impact of sustainability on brand supplier reputation and customer loyalty, indicating that aligning with sustainability principles resonates positively with customers.In conclusion, the study reveals that performance and sustainability play a crucial role in the beverage industry. Adopting sustainability brings benefits such as cost reduction and improved brand reputation. However, challenges like outdated technologies and awareness need to be addressed for successful implementation. The study recommendation includes Century investing in state-of-the-art sustainable technologies such as recycling equipment and waste-to-energy solutions, ensure that employees are trained to use these technologies effectively, through investing in sustainable infrastructure through the allocation of more resources into building or upgrading its sustainability facilities so that they are capable of handling various types of sustainability initiatives efficiently. It should also implement proper storage, sorting, and disposal mechanisms as well as collaborating with other beverage companies and relevant industries to share the best sustainability practices through joint initiatives can lead to innovative solutions and cost-sharing opportunities.