Innovation Capabilities and Growth of Small and Medium Enterprises in Uganda a case study Mbarara City
| dc.contributor.author | Millicent Aijuka | |
| dc.date.accessioned | 2024-05-20T15:07:04Z | |
| dc.date.available | 2024-05-20T15:07:04Z | |
| dc.date.issued | 2024-05-06 | |
| dc.description.abstract | The concepts of innovation capabilities and satisfaction are constructs within the larger organizational behavior model. While each of these constructs can be reviewed on their own, employee innovation capabilities is linked closely to employee satisfaction. The objectives were, to examine the effect of Product innovation on Growth of Smes, to examine the effect of Distribution channels on Growth smes, to assess the effect of marketing innovation on Growth smes. The study employed a cross-sectional survey design. The study employed both qualitative and quantitative research approaches. The researcher used both primary and secondary data sources to get qualitative and quantities data. The target population comprised of 70 people (with a response rate of 84.7%). The researcher used both primary and secondary data sources to get qualitative and quantities data. Simple random sampling technique was used to select samples for this study. Data was collected using structured questionnaires. The quantitative data collected was analyzed using SPSS. Results show that Product innovation is the first contributor To Growth of Smes with a beta value of 0.418 at 0.000 level of significance. This means that product innovation has a positive and significant effect on Growth of Smes. This means that 1% increase in Product innovation; Growth is increased by 71.3%. Furthermore, study findings show that Distribution channels are the second contributor to Growth of Smes with a beta value of 0.402 at .000 level of significance. This means that Distribution channels have a positive and significant effect on Growth of Smes. This means that 1% increase in Distribution channels; Growth is increased by 83.1%. Lastly, findings from the study show that marketing innovation is the least contributor to Growth of Smes with a beta value of .418 at 0.000 level of significance. This means that marketing innovation has a positive and significant effect on Growth of Smes. This means that 1% increase in Marketing innovation; Growth is increased by 79.1%.The regression analysis produced an adjusted R squared of .745 (74.5%) and this therefore means that Distribution channels, Product innovation and Marketing innovation have a positive and significant effect on Growth of Smes. Therefore, the study recommends that management of small and medium enterprises must choose several distribution channels to ensure that goods are available on market. Several intermediaries including brokers, sales agents, distributors and wholesalers can be opted for to make the products readily available on market. The study further recommends that the entity must adopt Information Communication Technology in its operations. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12311/1460 | |
| dc.language.iso | en | |
| dc.publisher | Uganda Christian University | |
| dc.title | Innovation Capabilities and Growth of Small and Medium Enterprises in Uganda a case study Mbarara City | |
| dc.type | Dissertation |