THE EFFECT OF MOTIVATION ON ORGANIZATIONAL COMMITMENT OF EMPLOYEES IN STRESSFUL PROFFESSIONS: A CASE STUDY OF NEW VISION
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Date
2024-09-04
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Uganda Christian University
Abstract
The concept of employee motivation is recognized as a human resource best practice and has
been found vital in the effective management of employees leading to better performance and
organizational commitment. In stressful professions, the role of motivation and organizational
commitment is more challenging as employees tend to be demoralized by the demands of their
work. The objective of this study is to examine the correlation between motivation and
organizational commitment within stressful professions, with a specific focus on journalists. The
research aims to explore how different factors of both intrinsic and extrinsic motivation influence
the level of commitment journalists have towards their organizations. The research design was a
case study quantitative approach by utilizing structured questionnaire to gain insights on the
subject. Out of the targeted 70 respondents, 53 responded representing a response rate of 76%.
Results indicate a strong positive correlation between motivation and organizational
commitment. Findings also suggest that enhancing motivational factors can significantly
improve retention rates and overall job satisfaction among journalists. The study concludes that
organizations, especially those operating in high-stress environments, should prioritize strategies
that enhance employee motivation to foster greater organizational commitment.