THE EFFECT OF MOTIVATION ON ORGANIZATIONAL COMMITMENT OF EMPLOYEES IN STRESSFUL PROFFESSIONS: A CASE STUDY OF NEW VISION
| dc.contributor.author | Julia Christy Ayinza Kizza | |
| dc.date.accessioned | 2024-10-14T15:02:23Z | |
| dc.date.available | 2024-10-14T15:02:23Z | |
| dc.date.issued | 2024-09-04 | |
| dc.description.abstract | The concept of employee motivation is recognized as a human resource best practice and has been found vital in the effective management of employees leading to better performance and organizational commitment. In stressful professions, the role of motivation and organizational commitment is more challenging as employees tend to be demoralized by the demands of their work. The objective of this study is to examine the correlation between motivation and organizational commitment within stressful professions, with a specific focus on journalists. The research aims to explore how different factors of both intrinsic and extrinsic motivation influence the level of commitment journalists have towards their organizations. The research design was a case study quantitative approach by utilizing structured questionnaire to gain insights on the subject. Out of the targeted 70 respondents, 53 responded representing a response rate of 76%. Results indicate a strong positive correlation between motivation and organizational commitment. Findings also suggest that enhancing motivational factors can significantly improve retention rates and overall job satisfaction among journalists. The study concludes that organizations, especially those operating in high-stress environments, should prioritize strategies that enhance employee motivation to foster greater organizational commitment. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12311/1845 | |
| dc.language.iso | en | |
| dc.publisher | Uganda Christian University | |
| dc.title | THE EFFECT OF MOTIVATION ON ORGANIZATIONAL COMMITMENT OF EMPLOYEES IN STRESSFUL PROFFESSIONS: A CASE STUDY OF NEW VISION | |
| dc.type | Thesis |