THE INFLUENCE OF COMMERICAL BANK AUTOMATION ON DEPOSIT MOBILISATION IN NAKATUNYA MUNICIPALITY, SOROTI CITY
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Date
2024-10-15
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UGANDA CHRISTIAN UNIVERSITY
Abstract
This study investigates the impact of commercial bank automation on deposit mobilization in Nakatunya Municipality, Soroti City. In recent years, technological advancements have revolutionized the banking industry, leading to increased automation of banking processes. This research aims to assess how these technological changes influence customers' deposit behavior in a semi-urban setting like Nakatunya.
The research adopts a mixed-methods approach, combining quantitative data analysis with qualitative insights from bank customers and employees. Primary data is collected through surveys and interviews, while secondary data sources include relevant literature and banking industry reports.
Preliminary findings suggest that the introduction of automation in commercial banks has significantly affected deposit mobilization. The automation of routine banking services such as ATM facilities, mobile banking apps, and online platforms has made banking more convenient and accessible to customers. Consequently, this has led to an increase in the frequency and volume of deposits made by customers in Nakatunya Municipality