Bachelor of Tourism and Hospitality Management

Permanent URI for this collection

https://scholar.ucu.ac.ug/handle/20.500.12311/83

Browse

Browsing Bachelor of Tourism and Hospitality Management by Author "Jenissi Mukisa"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    The Effects of Social Media Marketing on Customer Awareness in Tourism Industry in Wakiso District
    (Uganda Christian University, 2023-09-19) Jenissi Mukisa
    The study investigated the impact of social media marketing on customer awareness in tourist industry in Wakiso district. Emphasis was put on establishing how social media marketing is done in tourist industry, tourist awareness in tourist industry, and the effectiveness of social media marketing on customer awareness in tourist industry in Wakiso district. The study used cross-sectional survey research design where quantitative approach of data collection and analysis was adopted. Data was collected from customers of the selected tourist industry in Wakiso district who were selected using systematic sampling technique and data was collected using a closed-ended questionnaire. The data collected was analysed using statistical analysis. The study found out that tourist industry in Wakiso have practiced social media marketing through using Facebook, Twitter, WhatsApp, and Youtube as the main social media platforms to market their products & services. Tourist industry have adopted social media marketing as a tool to communicate with customers for their services. It was concluded that social media marketing has improved customer awareness in tourist industry through providing information on products, location, payment, and delivery. The study recommends that restaurant management should engage itself more in improving social media marketing using different platforms available to capture customers from different areas.