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Date
2024-09-11
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Ucu
Abstract
This study aimed to understand the strategic planning implementation and performance of
micro, enterprises in Uganda. The objectives for this study were to evaluate the level of strategic
planning implementation in micro-enterprises, to identify the challenges and barriers in
implementing strategic planning in micro-enterprises and to explore the impact of strategic
planning implementation on the performance of micro-enterprises.
This study adopted a quantitative research design, using survey and interview data collected
from micro enterprise owners and managers. The study area targets urban and peri-urban
regions, with a stratified random sampling technique employed to ensure proportional
representation. Primary data are collected through structured surveys and interviews, while
secondary data sources are consulted to contextualize findings. Yamane's formula is used to
determine sample size, and the study population comprises micro enterprise owners and
managers actively involved in business operations within the selected study areas. A sample
size of 64 respondents was used for the study.
The study found that strategic planning influences the performance of micro-enterprises was
also evaluated in the dissertation. The implementation of strategic planning was found to
positively influence human resources management, innovation and product development,
financial management, marketing and customer satisfaction, supply chain management and
distribution channels, risk management, business expansion and diversification, stakeholder
relations, and sustainability of micro-enterprises. Micro-enterprises that employed strategic
planning tended to experience superior returns on assets and investments, as well as effective
marketing strategies, successful supply chain management, high levels of customer
satisfaction, and positive stakeholder relationships. A recent investigation discovered that
micro-enterprises in Uganda may face obstacles when employing strategic planning, including
insufficient resources, insufficient knowledge, poor infrastructure, and little government
support. Nonetheless, strategic planning could enhance numerous business aspects and ensure
long-term sustainability and economic development if small and medium-sized businesses
receive the necessary resources and assistance. The study stresses the importance of
overcoming hindrances and providing SMEs with the tools and support required to profit from
strategic planning.