Students
| dc.contributor.author | WECNYIN BUOI | |
| dc.date.accessioned | 2024-10-29T11:48:37Z | |
| dc.date.available | 2024-10-29T11:48:37Z | |
| dc.date.issued | 2024-09-11 | |
| dc.description.abstract | This study aimed to understand the strategic planning implementation and performance of micro, enterprises in Uganda. The objectives for this study were to evaluate the level of strategic planning implementation in micro-enterprises, to identify the challenges and barriers in implementing strategic planning in micro-enterprises and to explore the impact of strategic planning implementation on the performance of micro-enterprises. This study adopted a quantitative research design, using survey and interview data collected from micro enterprise owners and managers. The study area targets urban and peri-urban regions, with a stratified random sampling technique employed to ensure proportional representation. Primary data are collected through structured surveys and interviews, while secondary data sources are consulted to contextualize findings. Yamane's formula is used to determine sample size, and the study population comprises micro enterprise owners and managers actively involved in business operations within the selected study areas. A sample size of 64 respondents was used for the study. The study found that strategic planning influences the performance of micro-enterprises was also evaluated in the dissertation. The implementation of strategic planning was found to positively influence human resources management, innovation and product development, financial management, marketing and customer satisfaction, supply chain management and distribution channels, risk management, business expansion and diversification, stakeholder relations, and sustainability of micro-enterprises. Micro-enterprises that employed strategic planning tended to experience superior returns on assets and investments, as well as effective marketing strategies, successful supply chain management, high levels of customer satisfaction, and positive stakeholder relationships. A recent investigation discovered that micro-enterprises in Uganda may face obstacles when employing strategic planning, including insufficient resources, insufficient knowledge, poor infrastructure, and little government support. Nonetheless, strategic planning could enhance numerous business aspects and ensure long-term sustainability and economic development if small and medium-sized businesses receive the necessary resources and assistance. The study stresses the importance of overcoming hindrances and providing SMEs with the tools and support required to profit from strategic planning. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12311/2050 | |
| dc.publisher | Ucu | |
| dc.title | Students | |
| dc.title.alternative | Students |