The effect of awareness of fintech applications on the utilization of fintech applications among Uganda Christian Univeristy students
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Date
2025-09-17
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UCU
Abstract
This study examined how Uganda Christian University (UCU) students' use of financial technology (fintech) tools was influenced by their understanding of these applications. Assessing students' understanding, analyzing usage, finding adoption hurdles, and investigating the effect of awareness on fintech usage were among the goals. The Technology Acceptance Model and the diffusion of innovation theory served as the foundation for the study. According to these theories, awareness and perceived utility play a crucial role in the adoption process.
133 students were surveyed using standardized questionnaires as part of a quantitative study approach. Descriptive statistics, frequency distributions, and regression analysis were used in the study.
The findings revealed that the majority of students (50.4%) had high to very high awareness of fintech applications, although a minority (19.5%) reported low awareness. Utilization levels were generally high, with 55.7% of respondents indicating frequent use, while 17.3% reported low to very low usage. The main barriers to fintech adoption were limited awareness (24.1%), poor internet connectivity (21.8%), high transaction costs (18.8%), and lack of trust in technology (15.8%). Regression analysis showed that awareness significantly and positively influenced utilization (β = .684, p < .05), explaining 49.3% of the variance in fintech usage.
The study concluded that awareness is a strong predictor of utilization, but infrastructural and economic barriers constrain adoption. It recommended that universities and fintech providers intensify sensitization campaigns, reduce transaction costs, and improve internet access. Further research should examine the mediating role of digital literacy and compare fintech adoption across universities.
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Undergraduate Thesis