Bachelor of Tourism and Hospitality Management

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https://scholar.ucu.ac.ug/handle/20.500.12311/83

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Browsing Bachelor of Tourism and Hospitality Management by Author "BIIMBWA ELIJAH JAPHES"

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    THE ROLE OF AI IN ENHANCING TOURISM REVENUE GROWTH
    (UGANDA CHRISTIAN UNIVERSITY, 2024-09-20) BIIMBWA ELIJAH JAPHES
    This research explores the transformative impact of Artificial Intelligence (AI) on tourism revenue growth in Uganda, driven by the urgent need to bridge the gap between current earnings and ambitious post-pandemic targets. The study delves into the determinants of tourism revenue, the integration of AI in the industry, and its potent role in driving financial gains. Employing a comprehensive mixed-methods approach, the findings reveal that AI is not just a tool but a powerful catalyst, revolutionizing marketing strategies, dynamic pricing, and personalized experiences to unlock unprecedented revenue potential. This study highlights AI‘s critical role in reshaping the tourism landscape, offering actionable insights for policymakers and industry leaders to propel Uganda‘s tourism sector toward sustainable and significant economic growth.